Magid Names John Rood Chief Brand & Communications Officer

John Rood

Magid, a consulting, consumer intelligence and activation firm, today appointed entertainment marketing veteran John Rood chief brand & communications officer (CBCO). With more than 25 years of expertise as a marketing leader with top entertainment brands, Rood will be serving as a member of Magid’s executive leadership team, reporting directly to CEO Brent Magid. He will oversee brand strategy, product marketing, corporate communications, sales support, and events.

Brent Magid said: “Magid knows what makes people tick and how that knowledge is best harnessed to drive superior business outcomes. We are widening our lead in understanding human behavior and activating that knowledge with cutting-edge products and services to drive efficiencies and business improvement. John brings incredible expertise and experience that will help us serve our clients even better and supercharge the scale of our business.”

Rood joins Magid from his marketing consultancy, where he has advised media companies, tech start-ups, agencies and nonprofits on strategy and business development. Previously, he was senior vice president-marketing, Disney Channel along with other marketing roles during his 15 years at The Walt Disney Co. Prior to that, Rood spent 10 years at Warner Bros., last serving as executive vice president-sales, marketing and business development for DC Comics.

“Magid was a powerful partner of mine while I was at Disney/ABC Television, helping us devise winning strategies for a number of our businesses,” Rood said. “In the years since, I have witnessed the Magid reputation grow even further, in stature, in its product suite and in industries served.”

Rood will be based in Magid’s Los Angeles office, and often at Magid’s offices in New York and Minneapolis.