Multimedia National Agency Launches To Support Local Station National Sales

Multimedia National Agency (MNA), a new media management firm focused on national television, radio and cable sales, is designed to serve as an extension of a station’s sales team. It is built on dedicated teams of national sales managers and other experts who provide knowledge and information across sales, content, consumer insights and campaign analytics. Clients can choose from one idea that sounds local in 100 different markets,r 100 customized ideas or other options.

“It’s no secret that the media business and landscape has changed in 2020,” says CEO of MNA Jose Villafañe. “Your approach to doing business and strategy must change to stay relevant. Whether you are a cluster or a standalone station in a small to mid-size market, we provide sales solutions with an efficient cost structure focused on your station’s year end growth.”

“Your national sales firm is only as good as your national sales manager. Responding to avails, rates requests and proposals in a timely matter is crucial to the success of a local sales department. The same applies to national sales. The speed of response can dictate if you are bought or left off of a buy,”. Villafañe adds.

Multimedia National Agency is structured to provide clients with focus on local sales and programming by offering premium national service to stations, rep firm and brands.

Villafane is a 20-year media executive with both local and national experience. He most recently lead network sales for MLC media, a Spanish-language prep and imaging service. Previously, he was chief revenue officer for startup ad tech company Steereo Music; and he was president of national sales for Entravision Communication where he oversaw national sales for television, radio and digital media. He started his career at Katz Media Group in 1997 after graduating from Marist College in New York.