NBCU Invites The Industry To Develop Together At ONE21

NBCUniversal has unveiled its inaugural speaker lineup and event themes for ONE21, what it calls “a first-of-its-kind global gathering that will redefine what it means to develop and build with the leading media companies. ONE21 will bring together a massive community of developers across all industries — from technologists to creators and more — to design a future centered on consumers, content and connection.”

On March 22 at noon ET, top executives from Twitter, LA 2028, Visa, The Trade Desk and Instagram will join leaders from across Comcast, NBCUniversal and Sky to showcase new insights as well as opportunities to develop and build together. Executives from NBCUniversal will take the audiences behind the scenes, providing insight into the technology, research and strategy roadmap fueling its One Platform offering. Special guest speakers taking the stage will highlight current collaborations and future expansions with NBCUniversal.

“Comcast NBCUniversal Sky is building a brighter, smarter future and we’re not doing it alone,” said Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal. “People are living their lives at the intersection of media and technology—and ONE21 perfectly reflects that reality. This global event invites in all kinds of developers — from storytellers to software engineers, small businesses to global brands. By bringing this massive community together we’re giving our partners a window into the future — and we’re hoping to spark an extraordinary new era of collaboration.”

The ONE21 program is organized into four key topic areas: Global Consumer Experience, Reaching Consumers with Content, Connecting the Consumer Experience and Connecting Consumers to Commerce.

Agenda & Speakers Include:

• Opening Remarks:
  • Linda Yaccarino, Chairman of Global Advertising & Partnerships at NBCUniversal
• Global Consumer Experience
  • Charlie Herrin, Chief Product Officer at Comcast Cable
  • Lyssa McGowan, Chief Consumer Officer at Sky UK
  • Mónica Gil, Chief Administrative & Marketing Officer at Telemundo Enterprises
  • Matt Strauss, Chairman of Direct-to-Consumer & International at NBCUniversal
• Reaching Consumers with Content
  • Susan Rovner, Chairman of Entertainment Content at NBCUniversal Television and Streaming
  • Rashida Jones, President of MSNBC
  • Jennifer Prince, Global Vice President & Head of Content Partnerships at Twitter
  • Casey Wasserman, Chairman of LA 2028
  • Lynne Biggar, Executive Vice President & Chief Marketing Officer at Visa
• Connecting the Consumer Experience
  • Ryan McConville, Executive Vice President of Advertising Platforms & Operations at NBCUniversal
  • David Clark, General Manager of FreeWheel
  • Jeff Green, Chief Executive Officer at The Trade Desk
• Connecting Consumers to Commerce
  • Evan Moore, Vice President of Content Partnerships at NBCUniversal
  • Ethan Arpi, Product Marketing Lead for Shopping at Instagram
• Closing Remarks:  
  • Jeff Shell, CEO of NBCUniversal