NBCU Slots ‘One Industry’ Virtual Event
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Adjusting along with the rest of the industry to COVID-19, NBCUniversal has scheduled a virtual event for advertisers on May 11, the same date it had previously planned for its annual upfront. Dubbed a “One Industry Update,” the refashioned event will be a videoconference featuring executive comments as well as a “state of the marketplace conversation” with a Q&A period. The company officially canceled its upfront in mid-March, as TV networks regrouped as soon as it became clear that the pandemic had arrived.
This article was originally posted on deadline.com
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