NBCU Tackles A Reluctant Madison Avenue
![](https://tvnewscheck.com/wp-content/uploads/2020/05/Yaccarino_Linda_5-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2020/05/Yaccarino_Linda_5-400x225.jpg)
The Comcast-backed company on Monday reiterated its interest in having advertisers give consideration to a series of new initiatives it has unveiled in recent months that call for buying ads across different video venues and reducing the number of commercials that appear within any individual piece of content. “We are changing our business so we can make your business stronger,” said Linda Yaccarino, chairman of advertising sales and partnerships for NBCUniversal, during a streaming-video presentation held for media buyers, analysts and press.
This article was originally posted on variety.com
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