NBCU To Showcase New, Scaled Content, IP Opportunities At Upfront

Today, NBCUniversal announced that it will “once again reimagine its upfront experience to take marketers inside the company’s iconic programming, alongside some of the biggest stars in the business.” The annual event will premiere on May 17, showcasing the depth and breadth of NBCUniversal’s content and IP. The experience will build upon ONE21, which highlighted Comcast, NBCUniversal and Sky’s joint strategy across broadband, aggregation, and streaming as well as the partnerships, technology, and capabilities available on one platform.

NBCUniversal’s 2021-22 upfront presentation will take marketers through scripted and unscripted originals, franchises, sports, news and live events, and will feature talent and top executives from across the organization, “all providing a deeper look at their roles and perspectives.” Building on the success of 30 Rock: A One-Time Special, this year’s event will take place on the sets of many of the biggest shows in premium video.

“We’re home to the world’s largest, best aggregation of content – keeping people informed, entertained, and connected,” said Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal. “Our content is built on the shoulders of world-class broadband and streaming technology, and our new Upfront experience will showcase the vision and opportunities that connect it all.”

“This year’s upfront event is an opportunity only NBCUniversal can bring to our partners — taking them inside our iconic programming, pulling up a chair beside our talent, and demonstrating what it’s like to be a part of our family,” said Josh Feldman, chief marketing officer, NBCUniversal Advertising & Partnerships. “We’re bringing marketers into the IP that moves audiences around the world, empowering them to activate within our content, and establishing them as the benefactors of the trust and love our viewers have for our stories. Together, we can use the power of storytelling to redefine partnership; reinvent the viewing experience for our audiences; and create real business impact, from small towns to the other side of the world.”