Nexstar Names New GM In Burlington, Vt.
Nexstar Media Group announced Wednesday that Alexander von Lichtenberg has been named vice president and general manager of its Fox affiliate WFFF and associated mobile/digital services, including MyChamplainValley.com, serving Burlington-Plattsburg, Vt. (DMA 97).
In his new role, he will also oversee Nexstar’s relationship with WVNY, the market’s ABC affiliate owned by Mission Broadcasting, Inc., under a joint operating agreement. Von Lichtenberg will assume his new responsibilities immediately and report to Theresa Underwood, SVP of Nexstar Broadcasting.
His career spans over three decades with expertise in general management, sales leadership, sports programming and marketing, local content creation and strategic planning.
He began his broadcasting career in 1994 as a local account executive for WUNI Boston, where he quickly rose through various positions of increased responsibility before being promoted to director of sales. When WUNI was purchased by Entravision Communications Corporation, von Lichtenberg was promoted to General Sales Manager of its New England TV Group.
He was later elevated to VP-GM of Entravision’s Boston market in 2003 with oversight of two full-power HD stations and a Spanish-language local news website and served in this role for 14 years.
Von Lichtenberg began his career in sports marketing and management where he served a number of prestigious professional sports teams and organizations including the New England Patriots, New England Sports Network, U.S. Rugby Football Foundation and F.C. Boston, among others.
Prior to joining Nexstar, he most recently was general sales manager for Telemundo Boston, overseeing the day-to-day operations of the Spanish-language business unit with an emphasis on optimizing FIFA Confederations Cup Revenue.
Von Lichtenberg earned his Bachelor of Arts in history and philosophy of science from McGill University in Montreal and Master of Science in business administration from the London Business School in England.
He is a former board member of the New England Electronic Media Association and the Massachusetts Broadcasters Association, where he previously served as chairman. He is also a former trustee of the Ad Club of Greater Boston and served as a member of the Ad Council’s Boston Leadership Committee. Currently, he is a director of the U.S. Rugby Football Foundation.