Premion Adds Al Behmoiras As Head Of Political Sales

Premion, Tegna’s premium CTV/OTT advertising platform for regional and local advertisers, today named Al Behmoiras head of political sales. With extensive experience in convergent linear and CTV sales, he joins Premion from Freewheel, where he was North American head of sales, demand ad tech. Effective immediately, Behmoiras will lead Premion’s political sales efforts, drive new business development, and manage relationships with political agencies and consultants.

A seasoned senior sales leader with expertise in linear, digital, programmatic, and CTV/OTT, Behmoiras has a proven track record of success in team leadership, solution selling, and relationship building. He has fostered lasting agency and client relationships across the Northeast and Pacific regions, and nationwide within the political sector.

“As we gear up for a busy 2024 election season, we anticipate substantial growth in both total political ad spending and the share allocated to CTV,” said John Vilade, head of sales at Premion. “As we continue to compete and win in a convergent linear + CTV marketplace across direct and programmatic sales, Al is a valuable addition and will play a pivotal role as we set our Election 2024 strategy in motion.”

During his tenure at Freewheel, Behmoiras led the convergence of linear and CTV sales solutions, serving hundreds of accounts and sellers. According to Premion, he grew the linear political agency client list from a 4% market share to 95%. Additionally, he played a pivotal role in the development and sales of ad tech tools designed to unite linear TV and cable audiences.

Before this role, he spent over 11 years at Freewheel as senior manager of political and independent agencies, working extensively with agencies and sellers and gaining industry recognition for his outstanding achievements. He brings more than eight years of experience from his time at Strata, where he expanded its ad tech agency share by 400%. Prior to that, he spent nearly three years of experience at Reuters in sales roles.

Behmoiras  holds a Bachelor of Arts in communications from Queens College.