She will lead an integrated team responsible for enhancing the media properties’ brands and expanding their influence across Northern California.
GlobalM, a software-defined video network provider, has appointed Bubble Agency, a global PR, marketing and events specialist for the media and entertainment technology sector, as its agency partner. Based in Geneva, […]
LOS ANGELES (AP) — World Wrestling Entertainment apologized Friday for using an image from the Auschwitz concentration camp to promote one of its matches during the first night of WrestleMania […]
TVNewsCheck‘s Michael Depp talks with new syndie talk show host Nick Cannon, along with WTTG Washington Good Day D.C. anchors Jeannette Reyes and Wisdom Martin, about Cannon’s whistle-stop tour to co-host Fox Owned Stations’ morning shows across the country promoting the show, including stops in New York, Philadelphia, Dallas and San Francisco thus far.
The PR-communications veteran returns to oversee publicity strategies for all ABC News content, including World News Tonight with David Muir, Nightline, Good Morning America, GMA3, The View, Tamron Hall, 20/20, This Week with George Stephanopoulos, ABC News Live, ABC News Radio, ABCNews.com and satellite service NewsOne.
In his 31 years running Lindgren & Associates, Bruce Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death this week prompted an outpouring of love, admiration and thanks from a number of people who worked with him.
A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.
Target Competitors’ Viewers Watching Your Station
TVNewsCheck‘s Michael Depp and Paul Greeley discuss how remote working hasn’t hampered local TV’s marketing creativity with Nexstar’s WGN Morning News being a prime example.
WTLV-WJXX Focuses On Viewers In Year-Ender
Marketing ‘WGN Morning News’ Is Always Unpredictable
WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
The Ad Council is orchestrating a new campaign to encourage Black Americans to help stop the spread of COVID-19. The organization is working with the Hearst and Verizon-owned Complex Networks on the effort.
Happy Holidays Promos, Despite The Pandemic
KNBC Teams Up With 300 Food Stores To Fight Hunger
Marketing Producer Opening In Seattle
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia marketing producer at KING in Seattle.
Creative Services Openings In Phoenix And Nashville
New jobs posted to TVNewsCheck’s Media Job Center include openings for creative group managers, producers, social media producers, producer/editors and coordinators at the Meredith Creative Group locations in Phoenix and Nashville.
Meredith To Hub Marketing For Its Stations
Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
WCTI Food Drive Yields 158,000 Meals For 5 Cities
Marketing During Covid At Pittsburgh’s KDKA
Fuse Media and Voto Latino Foundation are once again joining forces to inspire and encourage Latinx participation in November’s general election. Fuse Media and Voto Latino Foundation previously partnered to engage Latinx youth during the 2008 and 2016 […]
Creative Services Director Opening
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.
How KCPQ Seattle Changed To ‘The New Us’ World
Tallahassee’s WTXL Helps Feed Hungry Children
WDIV Gives Free Advertising To 15 Small Businesses
The New Us: Local TV Marketing In 2020, Part 4
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
The New Us: Local TV Marketing In 2020, Part 3
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
The New Us: Local TV Marketing In 2020, Part 2
Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
The actress kicks-off the launch of TheDrewBarrymoreShow.com with a special video message announcing her upcoming full digital lineup including docuseries The Making Of The Drew Barrymore Show, The Art of the Interview, Drew’s Cookbook Club and Drew’s Movie Nite.
Producer-Writer-Editor Job In Creative Services
New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.