MARKET SHARE

Remembering Bruce Lindgren, TV Station Marketing Specialist

In his 31 years running Lindgren & Associates, Bruce Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death this week prompted an outpouring of love, admiration and thanks from a number of people who worked with him.

Is Marketing Local TV Working In A Changing Media Ecosystem?

A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.

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Target Competitors’ Viewers Watching Your Station

Talking TV | Creative Services Unfettered By COVID

TVNewsCheck‘s Michael Depp and Paul Greeley discuss how remote working hasn’t hampered local TV’s marketing creativity with Nexstar’s WGN Morning News being a prime example.

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The Weather Channel’s New Branding Campaign Finds Joy Outside

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WTLV-WJXX Focuses On Viewers In Year-Ender

MARKET SHARE MONDAY MEMO

Marketing ‘WGN Morning News’ Is Always Unpredictable

WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.

Latest Ad Council COVID Campaign Aimed At Black Americans

The Ad Council is orchestrating a new campaign to encourage Black Americans to help stop the spread of COVID-19. The organization is working with the Hearst and Verizon-owned Complex Networks on the effort.

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Happy Holidays Promos, Despite The Pandemic

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KNBC Teams Up With 300 Food Stores To Fight Hunger

TVN’S MEDIA JOBS

Marketing Producer Opening In Seattle

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia marketing producer at KING in Seattle.

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Dayton Kids Have Gotten 500K Coats Thanks To WDTN’s 37-Year Campaign

TVN’S MEDIA JOBS

Creative Services Openings In Phoenix And Nashville

New jobs posted to TVNewsCheck’s Media Job Center include openings for creative group managers, producers, social media producers, producer/editors and coordinators at the Meredith Creative Group locations in Phoenix and Nashville.

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Meredith To Hub Marketing For Its Stations

Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.

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ABC Owned TV Stations Want Underrepresented Counted For Census

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WCTI Food Drive Yields 158,000 Meals For 5 Cities

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Marketing During Covid At Pittsburgh’s KDKA

Fox Updates NewsNow Branding

Fuse Media And Voto Latino Foundation Encourage Latino Participation In Elections

Fuse Media and Voto Latino Foundation are once again joining forces to inspire and encourage Latinx participation in November’s general election. Fuse Media and Voto Latino Foundation previously partnered to engage Latinx youth during the 2008 and 2016 election cycles. The current campaign will be part of Be Change, the call-to-action social responsibility initiative Fuse launched earlier this year and will encourage people to “Be Counted. Be Change.” […]

TVN’S MEDIA JOBS

Creative Services Director Opening

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.

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How KCPQ Seattle Changed To ‘The New Us’ World

Me-TV Scoops Up Promotional Deal With Pebbles Cereals

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Tallahassee’s WTXL Helps Feed Hungry Children

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WDIV Gives Free Advertising To 15 Small Businesses

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The New Us: Local TV Marketing In 2020, Part 4

Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.

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The New Us: Local TV Marketing In 2020, Part 3

Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.

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The New Us: Local TV Marketing In 2020, Part 2

Local TV marketers are navigating new territory so far in 2020 that few could have seen coming.  In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.

‘Drew Barrrymore’ Sets Pre-Launch Digital Look

The actress kicks-off the launch of TheDrewBarrymoreShow.com with a special video message announcing her upcoming full digital lineup including docuseries The Making Of The Drew Barrymore Show, The Art of the Interview, Drew’s Cookbook Club and Drew’s Movie Nite.

TVN’S MEDIA JOBS

Producer-Writer-Editor Job In Creative Services

New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.

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WCWJ’s Looking For Outstanding Achievers In The African American Community

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Local TV Marketing: What Now, What Next?

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WMTV’s ‘Adopt A Cow’ Campaign Sets Record

Kristy Chan Hired As VP Publicity At TNT, TBS, TruTV

DMA 156: GAINESVILLE, FL

How Gray’s WCJB Got Its Groove Back

WCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.

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WCMH’s Matt Barnes Named Big Brother Of The Year

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Waco’s KXXV Donating $12K For Food Drive

COMMENTARY

How Network News Promos Can Evolve

Frank Radice: “Why not use news promo time to actually report the news, like a headline menu service, and direct viewer attention to the next show coming up? Instead of one story or one image, it becomes something more useful.”

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KSHB Protest Promo Is A Call To Listen

This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.

MARKET SHARE | DMA 18: ORLANDO, FL

When Station Marketing Is ‘A Force For Good’

What if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group.

BET To Launch $25 Million Social Justice Campaign ‘Content For Change’