In his 31 years running Lindgren & Associates, Bruce Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death this week prompted an outpouring of love, admiration and thanks from a number of people who worked with him.
A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.
TVNewsCheck‘s Michael Depp and Paul Greeley discuss how remote working hasn’t hampered local TV’s marketing creativity with Nexstar’s WGN Morning News being a prime example.
WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
The Ad Council is orchestrating a new campaign to encourage Black Americans to help stop the spread of COVID-19. The organization is working with the Hearst and Verizon-owned Complex Networks on the effort.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia marketing producer at KING in Seattle.
New jobs posted to TVNewsCheck’s Media Job Center include openings for creative group managers, producers, social media producers, producer/editors and coordinators at the Meredith Creative Group locations in Phoenix and Nashville.
Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
Fuse Media and Voto Latino Foundation are once again joining forces to inspire and encourage Latinx participation in November’s general election. Fuse Media and Voto Latino Foundation previously partnered to engage Latinx youth during the 2008 and 2016 election cycles. The current campaign will be part of Be Change, the call-to-action social responsibility initiative Fuse launched earlier this year and will encourage people to “Be Counted. Be Change.” […]
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
The actress kicks-off the launch of TheDrewBarrymoreShow.com with a special video message announcing her upcoming full digital lineup including docuseries The Making Of The Drew Barrymore Show, The Art of the Interview, Drew’s Cookbook Club and Drew’s Movie Nite.
New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.
WCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
Frank Radice: “Why not use news promo time to actually report the news, like a headline menu service, and direct viewer attention to the next show coming up? Instead of one story or one image, it becomes something more useful.”
This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
What if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group.