DMA 77: FLINT-SAGINAW-BAY CITY, MI

Sinclair Taps Rieffer To Lead Flint Operations

The group broadcaster moves Jennifer Rieffer from VP-GM of WDKY Lexington, Ky., to oversee its WSMH (Fox) as well as the joint sales operations of WEYI (NBC) and WBSF (CW).

Sinclair Broadcast Group today appointed Jennifer Rieffer vice president and general manager of its Fox affiliate WSMH Flint, Mich. (DMA 77), effective Aug. 3. In addition, she will also oversee Sinclair’s provision of services to WEYI (NBC) and WBSF (CW) under joint sales agreements.

Rieffer is currently VP-GM of Sinclair’s WDKY Lexington, Ky., where she began her career in 1995 as a traffic assistant. She subsequently held roles including local sales assistant, marketing consultant, sales promotions manager, and sales manager before being promoted to vice president/general manager in 2018.

She holds a Bachelor of Science degree from Morehead State University in Kentucky.


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