ViewLift Adds John Rose And Steve Byrd To Its Board

ViewLift, a sports and entertainment streaming and OTT technology provider, has appointed John Rose and Steve Byrd to its board, which is led by chairman Ted Leonsis, founder of Monumental Sports and Entertainment.

“I’m delighted to announce that Steve and John are joining our board,” said Rick Allen, ViewLift’s CEO and board member. “Successful teams are built from talented people with individual strengths and a common commitment to make the impossible an everyday occurrence. Through my previous experience of working with John and Steve, I know that they have the right skills and experience that will help drive ViewLift forward.”

John Rose brings over 30 years of experience in the media and entertainment industry. Rose’s strategic advisory efforts are focused on collaborating with a diverse range of technology, media, and telecommunications companies on strategy, growth, and M&A opportunities to address the disruptions and related uncertainties arising from new online content, distribution pathways, devices, consumer behaviors, and new business models.

Currently, Rose is managing director and senior partner in Boston Consulting Group’s (BCG) New York Office. Rose is the former leader of BCG’s global media practice, U.S. state and local public sector, founder of BCG’s private equity practice, and a BCG Fellow focused on data/analytics. Prior to joining BCG in 2004, he was executive vice president at EMI Group, overseeing development of EMI’s digital music business and responsible for strategy, corporate development, industry and government affairs, and global asset management.

Steve Byrd is a senior executive with decades of extensive experience in the sports industry. He previously was head of global strategic partnerships at Sportradar, leading its global partnerships team managing rights deals with sports rights holders. Byrd previously was co-chief operating officer at STATS, where he played a pivotal role in its growth, managing key relationships with leagues, federations, broadcasters, brands and technology firms for almost two decades. Byrd is executive-in-residence at his alma mater, The University of Chicago Booth School of Business.