Waymark Expanding AI Video Advertising Platform

AI video advertising company Waymark has secured partnerships with top broadcast, cable, radio, and streaming platforms that now cover over 90%+ of U.S. Designated Market Areas (DMAs) and it’s now introducing a new self-serve plug-in solution and Spanish-language capabilities.

The startup behind the eponymous AI video creator opened 2024 with signed deals spanning the nation’s most prominent media companies, including the E.W. Scripps Co., Fox TV Stations, Spectrum Reach, Gray Television, Beasley Media Group and Morgan Murphy Media. It also expanded its global footprint through a partnership with Nine, Australia’s leading broadcaster and U.K.-based publishing company National World.

“In the past year, our team has helped generate over one million ads with our partners across a wide array of media sectors, making premium video advertising accessible to businesses that previously lacked the budget, time, or expertise,” said Waymark CEO, Alex Persky-Stern. “We’re excited to maintain this momentum by expanding into new markets and offering innovative tech solutions to even more customers.”

Waymark says it’s aiming to revolutionize the advertising technology sector with its latest offering, an automated plug-in. The plugin is designed as a turnkey tool to allow media publishers to integrate its world-class AI video creator into their own platforms. The plugin is the basis of a recent strategic partnership with Sweden-based DanAds, which provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure.

“Our mission is to democratize access to TV-quality creative,” said Hayden Gilmer, Waymark VP of revenue. “With the rise of CTV and the industry’s rapid adoption of self-serve advertising platforms, we see a tremendous opportunity. Combining a la carte ad buys with instant video creative is a winning formula.”

Waymark is also introducing Spanish-language capabilities to its AI-powered video platform, enabling users to generate high-quality commercials with professional voice-over in just five minutes or less. The update allows for the creation of full video ads with on-screen Spanish copy and fluent Spanish voice-overs, featuring a wide array of localized synthetic AI accents. This update opens potential new revenue opportunities for businesses looking to connect with the growing Spanish-language segment.