To accommodate the hearing impaired, the FCC requires stations to caption news and other live programming that they broadcast with minimal delays between the audio and captions. Some broadcasters would like to go beyond the regulatory mandate and caption all the programming they put on digital media. Automated captioning, helped by artificial intelligence, is closing in on making that a real possibility.
The buzz around the IP transition, the cloud and AI was so loud at this year’s IBC that the walls were practically humming with it. Although frequency of that buzz may be too future-pitched to fully resonate with many broadcasters, the conversation about how to manage such a major transition continues to gain clarity.
Artificial Intelligence is coming to the media and advertising world, and the changes that have roiled the industry are only going to continue, according to some of the top planners and strategists at media agencies. Media planners and strategists make the big calls on the best way for advertisers to reach their target audiences. Their jobs have become more complicated as technology has given consumers more choices in where and how to view content, as well as the ability to skip commercials they don’t want to watch.
Today, most successful AI systems have to be exposed to millions of data points labeled by humans — like, say, photos of cats — before they can learn to recognize patterns that people take for granted. Creating systems that require less data and have more common sense is a key goal for making AI smarter in the future.