AI

Users of Instagram, Facebook, WhatsApp and Messenger will be able to turn to the new technology, powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks.

IPG Mediabrands has unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media — especially on social media — prioritizing political, climate, health care, AI-generated and brand-specific content. The initiative, which was announced along with a new spate of research revealing how consumers feel about brand advertising in misinformation environments, includes an expansion of an ongoing research relationship between IPG Mediabrand’s Magna and brand content safety platform Zefr, as well as new technology developed by IPG Mediabrands’ Kinesso unit.

On Tuesday, a group of archival producers presented a draft set of best practices for using generative AI tools in Los Angeles, noting a “danger of forever muddying the historical record.” Pictured: In a demonstration of OpenAI’s video tool Sora, this still was created from the prompt, “The camera directly faces colorful buildings in Burano, Italy. An adorable dalmatian looks through a window on a building on the ground floor.” (OpenAI)

Meta Platforms’ Oversight Board is reviewing the company’s handling of two sexually explicit AI-generated images of female celebrities that circulated on its Facebook and Instagram services, the board said on Tuesday. The board, which is funded by the social media giant but operates independently from it, will use the two examples to assess the overall effectiveness of Meta’s policies and enforcement practices around pornographic fakes created using artificial intelligence, it said in a blog post.

“The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that,” says Jim VandeHei, CEO of Axios.

SAG-AFTRA, the union representing Hollywood actors, is pushing for legislation that would require detailed consent for the use of “digital replicas.” In a separate bill, the union also wants to prevent studios from putting dead performers in movies without the consent of their heirs. Underscoring the contentiousness around AI, the Motion Picture Association has come out against the digital replicas bill.

Tennis Channel’s Petko Unfiltered will be translated into Spanish using AI tech. Sinclair commits to responsible and transparent AI practices, joins authenticity and provenance organizations CAI and C2PA.

Oren Etzioni was once an optimist about artificial intelligence. Now, his nonprofit, TrueMedia.org, is offering tools for fighting A.I.-manipulated content.

George Carlin‘s estate has settled a lawsuit over an AI-generated imitation of the late comedian, with the creators agreeing to remove it from their YouTube channel and podcast feed.

One look at the schedule for the 2024 NAB Show and you might be convinced that artificial intelligence (AI) offers the solution for all that troubles today’s media businesses. Planned […]

Hollywood talent agencies and producers have met with AI companies, including ChatGPT maker OpenAI, to learn about how their technologies could be used in entertainment.

Amazon is investing $2.75 billion in the artificial intelligence firm Anthropic, part of a larger push to “accelerate” adoption of generative artificial intelligence technologies. The company announced the investment Wednesday, noting that the new $2.75 billion investment is on top of the $1.25 billion the company poured into Anthropic last year. The companies also said that Anthropic will use Amazon Web Services as its “primary cloud provider.”

The Middle Eastern country is creating a gigantic fund to invest in AI technology, potentially becoming the largest player in the hot market.

The benefits of AI and generative AI are becoming glaringly evident in the world of media buying and planning, where smarter trendspotting and better targeting and optimization rise quickly to the surface.

U.S. companies are ramping up recruitment of artificial-intelligence professionals and paying a premium for talent. Firms in the tech sector and beyond went on a hiring spree after the onset of the pandemic before pivoting to a focus on efficiency through layoffs and other cost-cutting measures. The market for AI-related roles has proved resilient, job-listings data show.

Top technologists from Fox Corp., Tegna and Sinclair, along with cutting-edge content creators, unpack how generative AI will play an instrumental role in future production in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.

Musk said the prominent AI start-up had put profits and commercial interests ahead of seeking to benefit humanity.

Despite growing interest, the effects of AI on the news industry and our information environment — the public arena — remain poorly understood. Insufficient attention has also been paid to the implications of the news industry’s dependence on technology companies for AI.

The tech company’s plan is similar to one announced two days earlier by Meta, another Silicon Valley giant.

Effective immediately, the regulation empowers the FCC to fine companies that use AI voices in their calls or block the service providers that carry them. It also opens the door for call recipients to file lawsuits and gives state attorneys general a new mechanism to crack down on violators, according to the FCC.