Using AI In Media Planning And Buying
The benefits of AI and generative AI are becoming glaringly evident in the world of media buying and planning, where smarter trendspotting and better targeting and optimization rise quickly to the surface.
AI Talent Is In Demand As Other Tech Job Listings Decline
U.S. companies are ramping up recruitment of artificial-intelligence professionals and paying a premium for talent. Firms in the tech sector and beyond went on a hiring spree after the onset of the pandemic before pivoting to a focus on efficiency through layoffs and other cost-cutting measures. The market for AI-related roles has proved resilient, job-listings data show.
Top technologists from Fox Corp., Tegna and Sinclair, along with cutting-edge content creators, unpack how generative AI will play an instrumental role in future production in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.
Musk said the prominent AI start-up had put profits and commercial interests ahead of seeking to benefit humanity.
Despite growing interest, the effects of AI on the news industry and our information environment — the public arena — remain poorly understood. Insufficient attention has also been paid to the implications of the news industry’s dependence on technology companies for AI.
Google Joins Effort To Help Spot Content Made With AI
The tech company’s plan is similar to one announced two days earlier by Meta, another Silicon Valley giant.
FCC Bans AI-Generated Voices In Robocalls
Effective immediately, the regulation empowers the FCC to fine companies that use AI voices in their calls or block the service providers that carry them. It also opens the door for call recipients to file lawsuits and gives state attorneys general a new mechanism to crack down on violators, according to the FCC.
Iran Reportedly Uses AI-Generated Anchor To Air Fake News Report In United Arab Emirates
In a move that could spell trouble for news stations in the U.S., Iranian state-backed hackers interrupted European-based streaming services in the United Arab Emirates to air a report about the war in Gaza created by artificial intelligence.
CEO Robert Thomson — a vocal critic of AI firms that have effectively stolen content from news organizations to train chatbots that produce “rubbish” — said “crucial negotiations are at an advanced stage” as prominent media firms seek fair compensation for their copyrighted works. Thomson said News Corp. believes “courtship is preferable to courtrooms” to solve the hotly debated issue.
Meta Calls for Industry Effort to Label AI-Generated Content
The social network wants to promote standardized labels to help detect artificially created photo, video and audio material across its platforms.
Viant Technology said that it has added new artificial intelligence-based tools and services to its data platform. The tools are designed to help advertisers get more out of their relationships with publishers while maintaining consumer privacy.
The move follows a pilot program started last summer. Sinclair said: “TopLine combines AI technology with sales research and data-driven presentations, empowering sales teams to extend into new categories, get more appointments and reach new types of buyers.”
The tech giant is paying an undisclosed but significant sum to the media company as it launches “Signals.” The feature intends to “offer readers diverse, sophisticated perspectives and insights on the biggest stories in the world as they develop,” Semafor wrote on Monday.
AI Fuels A New Era Of Product Placement
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising. Pictured: A screenshot of a recent TikTok from the dancer Melissa Becraft that used AI to digitally superimpose a poster for Bubly, the sparkling water brand owned by PepsiCo, onto the wall of her apartment.
WME said the partnership would help its clients get fake images of themselves removed or receive compensation for use of their likenesses. Pictured: The real Taylor Swift in concert last spring. Recent A.I.-generated images of the singer have brought attention to likeness theft.
The publication is hiring engineers and editors for a new team that will experiment with uses for generative AI, but says journalists will still write, edit and report the news.
The Federal Trade Commission said Thursday it is investigating how partnerships between large tech businesses and artificial intelligence companies could affect competition. The agency sent so-called “6b” orders — equivalent to subpoenas — to the tech companies Microsoft, Amazon and Google, and artificial intelligence businesses OpenAI and Anthropic. Those orders seek information about deals between Microsoft and OpenAI, Amazon and Anthropic, and Google and Anthropic.
The lawsuit filed in federal court in Los Angeles on Thursday asks that a judge order the podcast outlet, Dudesy, to immediately take down the audio special, George Carlin: I’m Glad I’m Dead, in which a synthesis of Carlin, who died in 2008, delivers commentary on current events. (Gregory Bull/AP)
NBC Sports Next’s SportsEngine and Pixellot today announced the next phase of their partnership, which will offer enhanced livestreaming opportunities for sporting venues across North America at no cost. The new collaboration between SportsEngine, […]
The office is reviewing how centuries-old laws should apply to artificial intelligence technology, with both content creators and tech giants arguing their cases.
Nearly 90% of top news outlets like The New York Times now block AI data collection bots from OpenAI and others. Leading right-wing outlets like NewsMax and Breitbart mostly permit them.
NTIA To Release AI Accountability Report ‘This Winter’
he National Telecommunications and Information Administration is planning to release its artificial intelligence accountability report “this winter,” the agency’s top official said on Monday. The NTIA first requested comment in April 2023 on what policies should be put in place to ensure the trustworthiness of AI systems. More than 1,400 commenters weighed in, which is a lot for the agency, NTIA Administrator Alan Davidson said at a Knight Foundation event.
Google has introduced a conversational experience in Google Ads powered by its Gemini AI model that can run on everything from mobile devices to servers in data centers. Conversational experience enables advertisers to generate relevant ad content such as creative and keywords from a website URL. The tool — initially announced in May during the company’s Google Marketing Live event — has now rolled into a Beta project and is available to English-language advertisers in the U.S. and U.K.
RagaAI, an AI-focused startup, says it has successfully closed a $4.7 million seed funding round. The round was led by pi Ventures with participation from global investors including Anorak Ventures, TenOneTen Ventures, […]
Forward-looking station groups including Gray Television, E.W. Scripps and Graham Media are forming internal policy groups to tackle the challenges that will come with adopting generative AI in their newsrooms.
Meta Doubles Down On AI, Fuses Efforts
Meta CEO Mark Zuckerberg has announced the company’s next steps toward investing in artificial intelligence — highlighting plans to open-source the emerging technology; build an infrastructure; fuse the company’s two leading AI research groups; and connect Meta’s efforts to its ongoing metaverse development vision. “Our long term vision is to build general intelligence, open source it responsibly, and make it widely available so everyone can benefit,” Zuckerberg posted on Threads.
Berlin, Germany-based research company Eye Square said it launched Memex Jr., a generative artificial intelligence tool designed to explain complex marketing topics and provide insights that can improve advertising performance.
Artificial intelligence is easily the biggest buzzword for world leaders and corporate bosses diving into big ideas at the World Economic Forum’s glitzy annual meeting in Davos. In a sign of ChatGPT maker OpenAI’s skyrocketing profile, CEO Sam Altman made his Davos debut to rock star crowds, with his benefactor, Microsoft CEO Satya Nadella, hot on his heels. Pictured: A huge advertising banner with a slogan about AI is fixed at a building at the Davos Promenade, alongside the World Economic Forum in Davos, Switzerland. The AI technology has taken a large and growing slice of attention in Davos, this year the theme of Artificial Intelligence “as a driving force for the economy and society” will get about 30 separate sessions. (Markus Schreiber/AP)
Four Big Questions About Gen AI
With AI advancements proliferating and its role in media growing, media companies should step back and ask some key questions about the data being used to fuel its advancements.
The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization. A lot of focus on the impact of AI (and more recently generative AI) on agencies has been about the creative impact but as 4A’s CEO Marla Kaplowitz notes, the technology will affect “every area within the agency ecosystem” from operations, talent, new business, creative, media, compensation models and more.
ChatGPT and other generative AI applications rely on copyrighted material to do what they do. But rather than compensate creators, the companies are turning to one of Silicon Valley’s most reliable playbooks: claiming what they do is legally fair use. (Richard Drew/AP)
As AI generators like Midjourney are increasingly able to replicate movies frame by frame, it won’t be long until they can re-create the Avengers: Endgame with an alternate finale. Will Hollywood just let that happen?
Replica Studios, an artificial intelligence voice technology company, and The Screen Actors Guild-American Federation of Television and Radio Artists announced a “groundbreaking” AI voice agreement during an event at CES. This new […]
AI Threats Loom Over Cautious Congress
After a year filled with hearings and forums discussing the risks and benefits of AI as the technology expands into critical sectors, experts say it is time for Congress to act — while some warn that lawmakers are already behind.
IATSE President Matthew Loeb did not mince words Tuesday when asked if his local unions were willing to strike if this spring’s contract negotiations with the AMPTP did not go well. “Nothing’s off the table, and we’re not going to give up our strength and our ability because they sapped us,” said Loeb to cheers at a CES panel of Hollywood labor leaders. “Everybody’s bank account got sapped because they were unreasonable for months and months. My folks aren’t going to just settle.”
The artificial intelligence start-up said that it collaborated with news organizations and that The Times, which accused it of copyright infringement, was not telling the full story.