Think your SVOD streaming experience is completely ad-free? Non-traditional ads, “sponsored by” positions and dynamic product placement put the lie to that.
Yesterday’s cyberattack on Cox Media Group is part of an alarming trend of such assaults on American institutions. Media companies need to be braced and ready for more to follow.
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.
Media companies don’t need to compromise on security when leveraging IP technology, nor should security compromise speed, latency or efficiency.
Fox News host Tucker Carlson’s call to harass people with masks exemplifies the danger inherent to the political variety show, a cross-bred new TV product that has moved from entertainment to action catalyst, our contributor argues.
With automation and robotics making interaction far less frequent between control rooms and talents, fortifying those relationships is more important than ever. Here are some ways to do so.
Features like AR and VR, social media integrations with synchronized streaming options and personalization are key to capturing fans’ imaginations and driving more active, engaged consumption.
Media asset management systems need to become media-centric platforms with easy-to-use integration and configurability tools, adapting and growing as needs and technologies change.
With the CTV space growing ever more crowded, Discovery+ launched with a big bet that there’s room for “passing the day” programming on streaming. It’s banking on loyal subs to cut the cord, capturing international audiences and ad-supported tiers and commerce for the win.
With in-studio interviews still indefinitely sidelined during the pandemic, making a few adjustments to at-home setups — including external camera and mics and optimizing lighting and internet connections — can make all the difference in production quality.
Software was beneath all of this pandemic year’s significant innovations in TV’s remote production. The industry needs to accept and embrace its new essential role.
Broadcast playout continues to have a mix of installation types even as the pandemic accelerates change. Broadcasters’ size, reach, audience and operational goals must all be considered to chart the best course.
At WTVT, Fox’s Tampa, Fla., O&O, SVP and GM Jeff Maloney has been navigating through an unprecedented time. His market — showered in attention by the presidential campaigns, roiled by the pandemic and buoyed by major news in local sports — has been an epicenter of news while facing dramatic challenges.
U.S. sports broadcasters are primed and ready to migrate from satellite to IP signal delivery to reach their audiences with some like Fox already going there. Vendors and content providers need to closely collaborate as the transition happens with renewed focus on reliable transmission and content protection.
Broadcasters, advertisers and agencies need an approach to buying and selling spot TV that streamlines and simplifies the entire process end-to-end for traditional and automated transactions.
Mario Diaz Becar: Broadcasters have seen firsthand the agility, stability and reliability of the cloud since the pandemic accelerated its adoption. Functions like cloud ingest, edit while ingest and secure reliable transport are also promisingly on the horizon.
Cisco Systems’ Bryan Bedford: “The IP transition in the media supply chain is inevitable, unstoppable and ultimately the force that will satisfy viewers and position the media and entertainment sector to not just survive, but thrive.”
Lee Spieckerman: “Prohibiting TV broadcast groups from at least approaching the reach of the big networks dramatically diminishes their ability to invest in more non-network programming options for viewers, become serious contenders in the burgeoning streaming marketplace and effectively compete with the networks and digital titans. How can that possibly be in the public interest?”
The C-Band Alliance’s voluntary, market-based plan to clear 200 MHz for 5G wireless while fully protecting the TV and other current C-band customers. This should be a “no brainer” — private companies using their own capital to clear voluntarily the mid-band spectrum necessary to bring 5G to all Americans and to stay even with China in the race to 5G while protecting existing customers.
ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”
Signiant’s Megan Cater: Cybersecurity experts have long been warning of FTP’s potential threat to network security, intellectual property and privacy. Most major media enterprises have banned FTP, requiring that all partners use secure accelerated file transfer solutions. Smaller operations should follow their lead.
Simon Trudelle, NAGRA senior director, product marketing: “The solution is driven by a combination of technology, collaboration, and innovation to fight pirate services across all distribution networks. Sports leagues must partner with vendors and service providers, as well as providing their own OTT services if not already the case, to ensure all fans get the best experience possible, anywhere.”
Wazee Digital’s Robin Melhuish: “Content creation companies that develop and produce film and television programs are continually working to make sure their asset management and distribution processes are as simple as they can be. Having a global archive/marketing distribution platform can help them eliminate distribution complexity, unify and streamline operations and maximize the revenue potential for each production.”
Ted Stephens: I had the opportunity to manage and work with TV stations all over the country, all affiliations. If you’re thinking my distain for Nielsen is nothing more than sour grapes for having stations with poor ratings, maybe a story about my nonagenarian parents will make it all clear.
News of a class action lawsuit against six of the largest TV groups for advertising price fixing is “crap,” says sales consultant Jim Doyle. “I know the group heads and many of the station sales leaders at all of these companies. I’ve been part of the TV business for more than 40 years and I am positive that it is absolutely not the case. Not a single one of those people is stupid enough to engage in any conversation that could be construed as collusive.”
With ATSC 3.0, broadcasters expect to play a big role in delivering infotainment to autonomous cars, but there is another related emerging market where broadcasters may be able also play — “smart” highways designed to improve safety, relieve congestion and reduce greenhouse gases.
Mergers and acquisitions offer a path to scale and growth. The willingness of broadcasters to accept common off-the-shelf hardware, such as servers, switches and routers, from the IT industry rather than demand custom-built, broadcast-specific alternatives marks an attitudinal sea change that will impact the direction of tech innovation and adoption for the foreseeable future.
Much of the nation takes the work of local TV news teams for granted. But when news breaks that raises national security or safety issues it’s often the local TV news teams that provide the first images and reports. It’s time to recognize and reward the hardworking, determined and dedicated people of local TV news for what they are: first responders who are a vital part of our emergency infrastructure.
Advances in networking and AV technology bring large gains in flexibility, cost savings and functionality to the AV world. While the benefits are substantial and real, misconfigurations and failure can still occur and any such problems will be notably different from those in earlier, non-networked AV systems. This article looks at some of these differences and how to prepare to deal with them.
Beginning this summer, Nielsen will replace its traditional paper diary samples with data derived from electronic measurement based on thousands of households in each of its 140 local diary markets. This will introduce both upsides and bumps to the ratings process. Here are seven suggestions on how to be best prepared for this new era in measurement.