How SVODs Work Around Their Ad-Free Proposition

Think your SVOD streaming experience is completely ad-free? Non-traditional ads, “sponsored by” positions and dynamic product placement put the lie to that.

OPEN MIKE BY JAKE MILSTEIN

Cyberattack On CMG Isn’t An Anomaly

Yesterday’s cyberattack on Cox Media Group is part of an alarming trend of such assaults on American institutions. Media companies need to be braced and ready for more to follow.

OPEN MIKE BY JOE LAMPERT

The Media Industry Needs A New Task Force For Ad Transformation

The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.

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OPEN MIKE BY PER LINDGREN

How To Solve IP’s Security Challenge

Media companies don’t need to compromise on security when leveraging IP technology, nor should security compromise speed, latency or efficiency.

OPEN MIKE BY ARON SOLOMON

Carlson Weaponizes The ‘Political Variety Show’

Fox News host Tucker Carlson’s call to harass people with masks exemplifies the danger inherent to the political variety show, a cross-bred new TV product that has moved from entertainment to action catalyst, our contributor argues.

OPEN MIKE BY GREG AHLQUIST

Building Talent Relationships Is Crucial For Control Rooms

With automation and robotics making interaction far less frequent between control rooms and talents, fortifying those relationships is more important than ever. Here are some ways to do so.

OPEN MIKE BY LUKE GAYDON

Viewers Want More From Streaming Sports

Features like AR and VR, social media integrations with synchronized streaming options and personalization are key to capturing fans’ imaginations and driving more active, engaged consumption.

OPEN MIKE BY EMILIO L. ZAPATA

Ushering In The New Age Of MAM

Media asset management systems need to become media-centric platforms with easy-to-use integration and configurability tools, adapting and growing as needs and technologies change.

OPEN MIKE BY TAL CHALOZIN

Discovery+ Tests CTV’s Prosperity Threshold

With the CTV space growing ever more crowded, Discovery+ launched with a big bet that there’s room for “passing the day” programming on streaming. It’s banking on loyal subs to cut the cord, capturing international audiences and ad-supported tiers and commerce for the win.

OPEN MIKE BY BY ISAO KOBAYASHI

How To Improve Remotely-Produced Interviews

With in-studio interviews still indefinitely sidelined during the pandemic, making a few adjustments to at-home setups — including external camera and mics and optimizing lighting and internet connections — can make all the difference in production quality.

OPEN MIKE BY SCOTT CARROLL

TV’s Future Is In The Software

Software was beneath all of this pandemic year’s significant innovations in TV’s remote production. The industry needs to accept and embrace its new essential role.

OPEN MIKE BY VAN DUKE

The Best Playout Options Still Vary For Stations

Broadcast playout continues to have a mix of installation types even as the pandemic accelerates change. Broadcasters’ size, reach, audience and operational goals must all be considered to chart the best course.

OPEN MIKE BY JEFF MALONEY

A Tampa GM Weighs Priorities In A Historic Year

At WTVT, Fox’s Tampa, Fla., O&O, SVP and GM Jeff Maloney has been navigating through an unprecedented time. His market — showered in attention by the presidential campaigns, roiled by the pandemic and buoyed by major news in local sports — has been an epicenter of news while facing dramatic challenges.

OPEN MIKE BY STEVE PAYNE

Sports Must Move From Satellite To IP

U.S. sports broadcasters are primed and ready to migrate from satellite to IP signal delivery to reach their audiences with some like Fox already going there. Vendors and content providers need to closely collaborate as the transition happens with renewed focus on reliable transmission and content protection.

OPEN MIKE BY WILL OFFEMAN

Spot TV Needs Holistic Approach To Automation

Broadcasters, advertisers and agencies need an approach to buying and selling spot TV that streamlines and simplifies the entire process end-to-end for traditional and automated transactions.

OPEN MIKE FROM MARIO DIAZ BECAR

Remote Production Successes Validate Cloud

Mario Diaz Becar: Broadcasters have seen firsthand the agility, stability and reliability of the cloud since the pandemic accelerated its adoption. Functions like cloud ingest, edit while ingest and secure reliable transport are also promisingly on the horizon.

OPEN MIKE BY BRYAN BEDFORD

The What, Why And How Of IP Media

Cisco Systems’ Bryan Bedford: “The IP transition in the media supply chain is inevitable, unstoppable and ultimately the force that will satisfy viewers and position the media and entertainment sector to not just survive, but thrive.”

OPEN MIKE

Take The Lid Off Local Broadcasting

Lee Spieckerman:Prohibiting TV broadcast groups from at least approaching the reach of the big networks dramatically diminishes their ability to invest in more non-network programming options for viewers, become serious contenders in the burgeoning streaming marketplace and effectively compete with the networks and digital titans. How can that possibly be in the public interest?”

OPEN MIKE

A Path To 5G That Makes Sense

The C-Band Alliance’s voluntary, market-based plan to clear 200 MHz for 5G wireless while fully protecting the TV and other current C-band customers. This should be a “no brainer” — private companies using their own capital to clear voluntarily the mid-band spectrum necessary to bring 5G to all Americans and to stay even with China in the race to 5G while protecting existing customers.

OPEN MIKE

Broadcasters & 5G: We’re Part Of The Solution

ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”

OPEN MIKE

FTP No Option, Even For Small Media Companies

Signiant’s Megan Cater: Cybersecurity experts have long been warning of FTP’s potential threat to network security, intellectual property and privacy. Most major media enterprises have banned FTP, requiring that all partners use secure accelerated file transfer solutions. Smaller operations should follow their lead.

 

OPEN MIKE

Sports Leagues Must Act Now To Tackle Piracy

Simon Trudelle, NAGRA senior director, product marketing: “The solution is driven by a combination of technology, collaboration, and innovation to fight pirate services across all distribution networks. Sports leagues must partner with vendors and service providers, as well as providing their own OTT services if not already the case, to ensure all fans get the best experience possible, anywhere.”

OPEN MIKE

Take Control Of Marketing With Dynamic Cloud

Wazee Digital’s Robin Melhuish: “Content creation companies that develop and produce film and television programs are continually working to make sure their asset management and distribution processes are as simple as they can be. Having a global archive/marketing distribution platform can help them eliminate distribution complexity, unify and streamline operations and maximize the revenue potential for each production.”

OPEN MIKE BY TED STEPHENS

My Cynicism Regarding Nielsen Has No Bounds

Ted Stephens: I had the opportunity to manage and work with TV stations all over the country, all affiliations. If you’re thinking my distain for Nielsen is nothing more than sour grapes for having stations with poor ratings, maybe a story about my nonagenarian parents will make it all clear.

OPEN MIKE BY JIM DOYLE

TV Groups Guilty Of Collusion? Bullshit

News of a class action lawsuit against six of the largest TV groups for advertising price fixing is “crap,” says sales consultant Jim Doyle. “I know the group heads and many of the station sales leaders at all of these companies. I’ve been part of the TV business for more than 40 years and I am positive that it is absolutely not the case. Not a single one of those people is stupid enough to engage in any conversation that could be construed as collusive.”

3.0 Opportunities Abound In Cars, Highways

With ATSC 3.0, broadcasters expect to play a big role in delivering infotainment to autonomous cars, but there is another related emerging market where broadcasters may be able also play — “smart” highways designed to improve safety, relieve congestion and reduce greenhouse gases.

OPEN MIKE BY EDWARD GREBOW

TV, Vendors Struggle To Keep Up With Tech

Mergers and acquisitions offer a path to scale and growth. The willingness of broadcasters to accept common off-the-shelf hardware, such as servers, switches and routers, from the IT industry rather than demand custom-built, broadcast-specific alternatives marks an attitudinal sea change that will impact the direction of tech innovation and adoption for the foreseeable future.

OPEN MIKE BY RICHARD REINGOLD

Local News Operations Are First Responders

Much of the nation takes the work of local TV news teams for granted. But when news breaks that raises national security or safety issues it’s often the local TV news teams that provide the first images and reports. It’s time to recognize and reward the hardworking, determined and dedicated people of local TV news for what they are: first responders who are a vital part of our emergency infrastructure.

OPEN MIKE BY BRAD PRICE

Audio Security In The Broadcast Domain

Advances in networking and AV technology bring large gains in flexibility, cost savings and functionality to the AV world. While the benefits are substantial and real, misconfigurations and failure can still occur and any such problems will be notably different from those in earlier, non-networked AV systems. This article looks at some of these differences and how to prepare to deal with them.

OPEN MIKE BY RICHARD ZACKON

Brace Yourself For the Post-Diary TV World

Beginning this summer, Nielsen will replace its traditional paper diary samples with data derived from electronic measurement based on thousands of households in each of its 140 local diary markets. This will introduce both upsides and bumps to the ratings process. Here are seven suggestions on how to be best prepared for this new era in measurement.