Allen Media Ups Michael Senzon To President Of Digital

Allen Media Group (AMG) today promoted Michael Senzon to president of digital. His previous title was senior vice president, digital and general manager of Local Now, the AMG free-streaming digital platform.

In this new expanded role, Senzon is now responsible for developing and leading the AMG worldwide direct-to-consumer and streaming portfolio with a focus on providing greater content and product experiences for its users. Prior to joining Allen Media Group, Senzon spent his career in digital and streaming at major media and technology startups including ABC, CNN and CNBC.

Senzon joined The Weather Channel/Weather Group just as Byron Allen completed its purchase in March 2018. The Local Now free streaming service uses artificial intelligence and proprietary software to provide more than 450 local and national channels, local news, weather, traffic, sports and over 14,000 movies, TV shows, documentaries, and additional free-streaming content to every city in America geofenced to the user’s ZIP code.

AMG Founder/Chairman/CEO Byron Allen said: “Michael Senzon’s promotion is well-deserved and he is the ideal executive to lead and accelerate our digital first strategy as we expand our direct-to-consumer products worldwide. Delivering excellent user experiences demands passion and expertise across business, content, product, and technology — and Michael provides this unique blend of leadership for AMG Digital every day.”

“I am honored to be leading and partnering with the best digital teams on the planet” Senzon said. “We have the essential components required to remain highly competitive in the streaming arena, and Byron Allen’s vision, digital-first culture, unrivaled proprietary technology, and laser focus on delivering excellent content and product experiences will continue to expand as we all forge ahead together.”