Doug Pfaff Named President Of Katz Digital Video

Media sales organization Katz Media Group today promoted Doug Pfaff to president of its Katz Digital Video division. He will continue reporting to Leo MacCourtney, president of Katz Television Group.

In his newly expanded role, Pfaff will lead digital video strategy and partnership integrations for Katz. He will also represent Katz in initiatives to improve brand safety and digital standards. With more than 25 years of media sales experience, Pfaff has helped develop and build Katz’s digital video solutions across a wide portfolio of OTT + live streaming platforms. Under Pfaff’s leadership, Katz has launched three new exclusive marketplaces — Katz OTT, Katz Live and Katz News Network.

• Katz OTT is the largest independent provider of impressions in a unified ecosystem, reaching targeted viewers at scale, nationwide or by ZIP code, with transparent impression-level data.
• Katz Live is a live streaming marketplace with exclusive digital feeds of music, sports, e-sports and entertainment available to target audiences when and where they consume live media, including the NFL, NHL, PGA and MLB.
• Katz News Network is an aggregator of local TV news impressions, bringing together more than 700 stations across 192 DMAs as a scalable TV news network.

“As Katz continues to evolve along with the media landscape, we are thrilled to have Doug driving the expansion of our digital video portfolio to provide advertisers and agencies new opportunities to integrate their brands into content,” said Mark Gray, CEO of Katz Media Group.

“Doug brings a high level of digital expertise and in-depth knowledge of how digital video ecosystems operate, furthering Katz’s competitive advantage to help client’s growth in a platform world,” MacCourtney, added.

Pfaff said: “Katz offers a best-in-class digital video portfolio with exclusive marketplaces that deliver scale and targetability. I am excited to drive one-of-a-kind video solutions and continue to expand our offerings for Katz partners and their advertisers.”

Prior to joining Katz, Pfaff was a media buyer before moving into account executive positions at various companies, including Seltel, Telerep and Blair Television. At Blair, he was promoted to vice president, group sales manager and later to vice president, director of sales. Pfaff then became vice president of national advertising sales at Home Team Sports, a Fox Sports Media Group division.  He served in that role for seven years before being promoted to regional vice president of Home Team Sports.