Estrella Media Debuts Cine EstrellaTV FAST Channel On LG Channels

Spanish-language media company Estrella Media today announced that smart TV maker LG Electronics will carry Estrella Media’s FAST (free ad-supported streaming TV) networks through LG Channels. LG is the first partner to launch Estrella Media’s brand-new Cine EstrellaTV FAST channel this month.

In addition, LG Channels will carry Estrella News, delivering live Spanish-language news coverage, and EstrellaTV, the flagship television network of Estrella Media. The launch follows the announcement that was made in Estrella Media’s IAB NewFronts presentation.

“Estrella Media is determined to always stay in front of changing consumer behaviors through partnerships with leading edge platforms and expanded distribution agreements,” said René Santaella, Estrella chief digital and streaming officer. “LG Channels is a leader in the living room and an incredible way to deliver free premium content to Hispanic viewers at scale. We are excited to partner with them to launch our new 24-hour Spanish-language movie FAST channel, Cine EstrellaTV, and carry our popular EstrellaTV and Estrella News channels.”

“The Hispanic audience over-indexes with smart TVs and streaming compared to other audience segments, and this partnership will grow Estrella Media’s overall footprint,” added Santaella. In addition, Estrella Media said, through LG Channels, it will be able to reach LG’s highly engaged customer base through an updated user experience for premium content discovery.

Cine EstrellaTV is a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latin cinema titles, including drama, comedy, thrillers, and documentaries.

The channel joins Estrella’s other FAST channels, Estrella News, the first 24/7 Spanish-language digital news channel, and EstrellaTV on LG Channels.