OTTera Partners With ZEE Entertainment To Launch Multiple FAST Channels

OTTera, a provider of FAST linear and OTT application solutions, has launched multiple FAST (free ad-supported television) channels for ZEE Entertainment, including its first Hindi FAST channel. This will mark a strategic collaboration that will significantly expand ZEE’s global reach and offer millions of viewers access to their favorite shows and movies.

ZEE BollyWorld, the first offering in this partnership, will transport viewers to the ‘Evergreen Age’ of Indian Hindi Cinema.

ZEE Entertainment, a pioneer in the television landscape since launching India’s first private satellite television channel in 1992, has captivated audiences worldwide with its diverse content portfolio, including dramas, reality shows, films, and more.

Punit Misra, president-content and international markets, said: “Our strategic tie-up with OTTera will reshape the entertainment landscape. With the introduction of FAST channels, our diverse programming offers viewers an immersive adventure. We embrace the evolving industry with passion and engage in this transformation that will reshape the way viewers enjoy content.”

Stephen L. Hodge, OTTera CEO, said: “ZEE Entertainment is a pioneer and consistent leader in the television and film industry; we are proud to support their endeavors in delivering their exceptional content to the growing global FAST audience.”