PlayOn And MediaRadar Ink Streaming Data Deal

MediaRadar, an advertising intelligence company, and PlayOn, makers of a streaming video recording platform, announced a partnership in which MediaRadar will use data derived from video captured via PlayOn to enhance its streaming Media advertising analytics and insights products.

MediaRadar summarizes OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video platforms, including well-known names like Hulu, HBO Max, Paramount+, Netflix, Disney+, Peacock and Pluto TV. MediaRadar tracks which brands are advertising on more than 25 streaming platforms. By adding PlayOn’s large panel of viewers around the U.S., MediaRadar says it will see even more brands placing ads on the biggest OTT channels and will improve its understanding of geographic ad placement as well.

PlayOn’s video capture platform intelligently detects and tags the start and end times of each advertising commercial break, enabling MediaRadar to focus its resources on just the ad content within each video. Beyond advertising content capture and analysis, PlayOn says it “envisions significant and varied additional use cases for partners to leverage the PlayOn platform, including audio fingerprinting for Automatic Content Recognition (ACR), AI-based visual analysis and scene detection, and rich content and sentiment metadata generation.”

“We are excited to announce MediaRadar as PlayOn’s first commercial partner to benefit from the opening of our cloud-based streaming video capture platform to third parties”, says PlayOn CEO Jeff Lawrence. “We think the opportunities for analytics companies to leverage the platform are vast, and we are excited to see the commercial applications that arise from it. MediaRadar is the perfect launch-partner for PlayOn‘s new commercial line of business.”

MediaRadar CEO Todd Krizelman echoed a similar sentiment, saying: “MediaRadar is always seeking new, better, and increasingly granular methods of collecting and analyzing OTT Media advertising data to improve the valuable insights we provide to our clients.  Our partnership with PlayOn adds another data source to strengthen our OTT insights portfolio and increase the accuracy and value of our analytics.”

Looking forward, MediaRadar and PlayOn say they are exploring additional opportunities to leverage PlayOn’s platform and consumer user base for more advanced advertising data and analytics.