Weather Channel Upgrades CTV App, Adds Paid Subscription Offering

The Weather Channel Television’s upgraded connected TV app now offers a subscription-based live stream of The Weather Channel Television Network, customizable local weather information, on-demand original programming and more.

Today, The Weather Channel television network rolled out its upgraded connected TV (CTV) app, The Weather Channel, which includes a subscription-based live stream of The Weather Channel Television Network. This marks the first time that the network has offered its own direct-to-consumer subscription, “significantly expanding access to its critical weather information to millions of people across the country,” it said.

For $2.99 a month, app subscribers have access to The Weather Channel’s live stream and on-demand library of original programming, as well as interactive features such as local forecasts, 24/7 weather alerts, real-time maps and radars. For a limited time, the network is offering a seven-day free trial for new app subscribers.

And at no cost, viewers who have access to The Weather Channel via their cable and satellite provider can receive the same upgrades by authenticating their accounts using their provider credentials.

“This is a huge step for The Weather Channel television network, as we expand access to our best-in-class weather news and entertainment content,” said Byron Allen, founder/chairman/CEO of The Weather Channel parent company, Allen Media Group. “Our upgraded app allows subscribers to tailor their TV viewing experience to their location and needs. As many regions in the country prepare for the start of the Atlantic Hurricane Season, it was very important to launch this new app experience to ensure that our life-saving weather information is available to everyone, 24/7.”

The Weather Channel CTV app is currently available on Amazon Fire TV and Android TV and will be coming soon to Roku, Samsung Smart TV, Vizio, and Xfinity Flex. Viewers seeking weather news now have access to America’s Most Trusted TV News Network, regardless of whether they are current cable customers or cord-cutters.

Comments (0)

Leave a Reply