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Addressability & Local TV Advertising

October 20 @ 1:00 pm - 3:00 pm

TV station groups have been introducing addressability as an option for national, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing?

 

 

Details

Date:
October 20
Time:
1:00 pm - 3:00 pm