Market Share

Hearst-owned ABC affiliate KOAT is ahead in social media actions in the Albuquerque, N.M., market over the last six months according to Shareablee. KOAT has more than 2.1 million actions on social, 44% of the total engagement generated by the market, with more than 4.8 million social actions.

Steven Cejas, WSVN.com’s executive producer: “It’s all about interaction now. It’s not just throwing whatever up there. We tailor every post that we do to Facebook so that we feel like we are going to get interactions. On a regular day we try to keep it between somewhere around 20 to 25. So it’s kind of a ‘less-ismore’ mentality and we have seen that that really has helped out our numbers.”

Contributions from all employees fuels KGTV’s performance to lead the San Diego market on Facebook. KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee. The station’s overall focus of its Facebook strategy is to provide great, memorable content on social media, and he thinks that will translate into TV news viewers.

Promotion veteran Jay Yovanovich joins the Tegna NBC affiliate in Seattle from WRAL Raleigh, N.C.

Tegna CBS affiliate KENS leads San Antonio’s Facebook action mainly due to listening to what people want, and it’s more than just news. Gregory Matthews, KENS’ digital media director, attributes the station’s success on Facebook to listening to what interests people and following social trends. “We are long past the days of telling the audience what they ought to care about,” he says.