ICYMI: How To Work Better In TV In ’22

TVNewsCheck’s How To series offers from-the-trenches tips from the industry’s best minds with guidance on making better, more innovative news content, more engaging digital strategies, fostering diversity and improving sales. Head back to work in 2022 armed with novel and effective ideas.

TVNewsCheck introduced its new How To video series this year with the aim of letting some of the industry’s smartest people share practical and focused ideas for working better. As you rest and retool over the holidays, it’s also an excellent time to catch up on the series’ short lessons for working better in the year ahead.

How To Animate A News Story offers a look at where and how animation can elevate certain stories. Steven Silcox, a senior designer with CBC News, walks through the tools, process and context for making news animation work.

How To Sell Local OTT Advertising explains how to frame the advantages of advertising on streaming for local clients. Erin Overstreet, VP of digital sales at Gray Television, emphasizes the importance of breaking down linear and digital sales silos to do it, and shares how simplicity is the best sales tool to employ.



How To Diversify Your Workforce (And Keep It That Way) illustrates a practical and meaningful process of fostering diversity, inclusion and equity at TV stations. Grady Tripp, VP and chief diversity officer at Tegna, shows how DEI can be cultivated by maintaining an inclusive work environment, recognizing and valuing underrepresented groups and securing buy-in from leadership.

How To Make A Better News Story Working Solo is a master class in MMJ storytelling from Brendan Keefe, chief investigative reporter at WXIA in Atlanta. He explains how to bring creative storytelling and novel visuals to standups, day turns and investigative stories, and how working alone can amplify innovation.

How To Build A Newsletter Strategy breaks down successful approaches to developing newsletters that connect with audiences and build meaningful — and revenue-generating — audience engagement with Ken Haddad, digital special projects editor at WDIV in Detroit.


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