The news industry is already several years into a broad embrace of streaming as a necessary distribution channel for its content. So, what has it learned about what consumers want to see there? How are organizations continuing to develop and iterate original content for streaming?
A panel of top streaming executives at major station groups will address these and other crucial questions in a session, Reassessing the Streaming News Content Strategy, at TVNewsCheck’s NewsTECHForum conference on Dec. 12 at the New York Hilton. They’ll discuss how data and technology are facilitating decision making and how deep audiences’ appetites for experimentation run when watching news content on streaming.
Speakers are Mike Braun, SVP, digital media, Gray Television; Greg Morrow, GM of ViewNexa, Bitcentral; Sahand Sepehrnia, SVP, streaming, CBS News & Stations; Rick Young, SVP, head of global products, LTN; and Jeff Zellmer, SVP digital operations, Fox Television Stations. Michael Depp, chief content officer, NewsCheckMedia and editor, TVNewsCheck, will moderate the discussion.
“The sands of news content on streaming are shifting extremely quickly, and what’s behind that is years of data now available since news organizations first launched their streaming channels,” Depp said. “This panel will dive into the data and the insights it has illuminated on consumer behavior when watching streaming news content, including on emerging FAST channels.
“We couldn’t have a deeper bench of experts to crack open this subject,” he said, “and the stakes couldn’t be higher in terms of acquiring the next generation of viewers to keep local news operations alive and thriving.”
NewsTECHForum, now in its 10th year, is co-located with the Sports Video Group Summit. The conference’s theme for 2023 is Adapting to a Culture of Continuous Crisis.
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