Following Acquisition of the Portland, Ore., CW affiliate Nexstar in increasing its 10 p.m. weekday newscast to one hour and launching a Sunday night sports highlights show, Game On!
DMA 22: PORTLAND, OR
Nexstar Expands KRCW’S Local News
Nexstar Media Group said today that it will increase local news at its recently acquired CW affiliate KRCW Portland, Ore. (DMA 22).
It’s bumping up the station’s 10 p.m. weekday newscast to a full hour beginning tonight, and will also add Game On!, a 30-minute sports highlights show on Sunday nights, beginning Oct. 27. Both broadcasts will continue to be independently produced for KRCW by its sister station there, CBS affiliate KOIN.
“Nexstar is committed to serving its local communities with informative, engaging and exclusive local content,” said Tim Busch, president of Nexstar Broadcasting. “This additional programming is just the beginning of Nexstar’s ambitious plans to add more local content to KRCW-TV now and again in 2020. Expanding the 10 p.m. news broadcast and adding Game On! provides new locally produced programming for our viewers and delivers additional opportunities for our marketing partners to reach consumers.”
The expanded newscast will be anchored on weeknights by KOIN’s main anchor team of Jeff Gianola and Jennifer Hoff, with Natasha Stenbock handling weather, and Adam Bjaranson manning the sports desk. The broadcast will feature a variety of exclusive lifestyle segments specially tailored for the station, as well as the latest news, weather and sports.
On Sunday nights, Game On! will begin at 10:30 and will be hosted by Bjaranson and weekend sports anchor, A.J. McCord.
“Expanding local news is core to our mission of serving the local communities of the greater Portland area,” said Patrick Nevin, VP-GM of KRCW-KOIN. “The additional 30 minutes at 10 p.m. enables KRCW to add meaningful local news content and new features that highlight Portland’s unique character and some of the area’s most interesting people and places. On Friday nights, we’ll highlight local high school sports and talented young athletes.”
BRAND CONNECTIONS
Some of the new segments that will launch on the expanded KRCW 10 p.m. news include “Positive Vibes,” hosted by KOIN morning anchor Jenny Hansson, featuring uplifting stories of Portland citizens making a positive impact in the community, and “Community Champions,” where viewers nominate people providing outstanding service to the area and rewards the winners with recognition on-air.
Other planned segments will highlight Portland’s thriving food cart business, preview the weekend’s upcoming events with weekly “What’s on Tap” segments, and include a variety of unique digital features.
Game On! will offer in-depth analysis on local and professional sports, providing the audience with a go-to resource for scores, highlights and live interviews.
Also beginning tonight on KRCW, Seinfeld will move to 11 p.m. Monday-Sunday.
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