MRC Names Hannah Bolcar, Director, Measurement Audit Operations

The Media Rating Council (MRC) has named Hannah Bolcar director, measurement audit operations, effective immediately.

Bolcar will be responsible for leading support of MRC’s audit and accreditation activities. This will include audits of services in various media and advertising measurement lines, with an emphasis in digital, but also including television, radio, print, out of home and cross-media measurement, as well as other emerging measurement methodologies.

She will also support standards setting activities including research, data analytics and organizing feedback, as well as representing the MRC to internal and external constituencies.

George Ivie, MRC executive director/CEO, said: “With the need for accreditation growing, and with the scope of Standards that the MRC now audits against broadening, we are looking forward to benefitting from Hannah’s experience as we enhance the support we provide to the industry and MRC members.”

Bolcar was most recently senior manager, sales development, for SiriusXM/Pandora, where she was responsible for leading audio strategy, strategic partnership agreements and cross-platform audio programs for some of the nation’s largest advertisers. Prior to her time with SiriusXM/ Pandora, Hannah served for more than eight years across Mindshare, Carat and Giovatto Advertising, specializing in digital activation, customer strategy and research.