Allen Media Relaunches Light TV As TheGrio.TV
Allen Media Group’s recently-acquired MGM over-the-air broadcast television network Light TV will officially transition to TheGrio.TV television network on Jan. 15, 2021 — the start of the Martin Luther King, Jr. holiday weekend.
TheGrio.TV will feature African American-focused content reaching more than 100 million U.S. households via over-the-air TV stations, cable/telco/satellite platforms and free digital streaming.
TheGrio.TV — with its new network brand slogan “Our Culture Forever” — will feature movies, sitcoms, dramas, concerts, talk shows, variety shows, game shows, news and lifestyle content.
At one time owned by NBCUniversal, TheGrio.com was purchased by Byron Allen in 2016 when it had less than 1 million monthly active users. In summer 2020, TheGrio.com achieved its peak of more than 10.5 million monthly active users.
Allen Media says TheGrio.com “is now one of the most visited news and entertainment sites for the African-American community, and is the largest employer of African-American journalists.”
In the past two years, Allen Media Group has invested more than $1 billion in acquiring media assets, including The Weather Channel in 2018, and 16 ABC, NBC, CBS and Fox affiliates. Allen Media Group says it plans to invest an additional $10 billion over the next two years to acquire other strategic media assets.
Byron Allen, founder/chairman/CEO of Allen Media Group, said: “The Grio — which means ‘storyteller’ in Africa — is the first platform to offer an online digital news destination, a free streaming app providing local news, weather, sports, traffic, and entertainment content geofenced to the user’s ZIP code and an over-the-air broadcast television network.
“TheGrio.TV is especially important to me as it will both serve and uplift all viewers. TheGrio.TV is the first and only 100% African American-owned and targeted broadcast television network and free digital platform — making us truly authentic, without being filtered or controlled by others outside of the community.”