BYB Extreme Bare Knuckle Fighting Series Adds Execs John Bryan and David Armour

On the heels of its first show of 2024, BYB 23 Brawl in the Pines II this past Thursday in South Florida, BYB Extreme Bare Knuckle Fighting Series CEO Gregory Bloom announced today the addition of John Bryan and David Armour to lead and develop global, mainstream broadcast partnerships for the combat sports company.

Bryan’s resume includes more than 20 years at MGM, Disney and Warner Bros. branded companies, while Armour is an Emmy-winning creative executive with experience in content creation, operations, analytics and revenue generation.

Bloom said: “After a wildly successful 2023, BYB is again uniquely positioned to lead in the accelerated growth and worldwide acceptance of bare knuckle fighting. We have the best broadcast team in combat sports with Mike Goldberg, Paulie Malignaggi, Claudia Trejos and Benny Ricardo, as well as international ring announcer Kody “Big Mo” Moemarts, and a product packaged and ready for the masses. There is no one more qualified to help us write this next chapter than John and David.”

“While media consumption continues to evolve, live sports remains the pinnacle of must-watch viewing,” Bryan said. “After seeing the intensity and excitement BYB has produced consistently over the years — and the team they have assembled … I’m convinced that it’s the best kept secret in sports and undoubtedly the future of combat sports.”

Added Armour: “The content possibilities extend far beyond what you see in the Trigon. The personalities and the story-telling opportunities are endless, unique and captivating, perfectly complementing the equally raw and emotional action fans see between the ropes.”

Originating in South Florida, BYB was founded to harness the excitement of bare knuckle fighting into a more structured product for a wider, more mainstream audience. Since 2015, BYB has worked to grow the reach of bare knuckle on both a domestic and international level, hosting events in Colorado, Wyoming, Mississippi, Florida, South Carolina, London and Dubai.