VSiN And WBRZ Baton Rouge Team On Sports Betting Programming

VSiN, The Sports Betting Network, and Manship Media’s ABC affiliate WBRZ Baton Rouge, La., today announced a content distribution agreement. As Louisiana moves closer to legal sports betting, this agreement will deliver credible sports betting information to the Baton Rouge market. This deal with family-owned WBRZ continues the expansion of VSiN’s broadcast footprint and marks the first time the network’s unique sports betting content will be broadcast over-the-air.

As of this week, VSiN’s sports betting and entertainment programming will air on the station’s WBRZ+ subchannel Monday-Friday at 10-11 a.m. CT and 8-9 p.m. as well as Saturdays at 3-6 p.m. Viewers in Baton Rouge will have access to some of VSiN’s most popular programming, including A Numbers Game hosted by Gill Alexander and Prime Time Action, hosted by Gill Alexander, LSU graduate Matt Brown and Danielle Alvari.

“We’re thrilled to bring VSiN’s sports betting content to sports fans and soon-to-be wagering enthusiasts across the Baton Rouge Market,” said Noah Kozinko, WBRZ director of marketing. “We knew we wanted to get ahead of the legislative process and start to educate our audience on sports betting before it kicks off here in Louisiana. We wanted to find the best in the business to help introduce folks to sports betting and there just wasn’t anyone better than VSiN to do that.”

VSiN’s sports betting content delivers news, analysis and insights designed for sports bettors. Featuring sports betting experts and book makers, VSiN informs and entertains the growing number of Americans betting on sports — whether they’re experienced bettors or new to the action. The unique content sets the stage for the day’s biggest sports betting events and shares expert tips and predictions across the NFL, NBA, NHL, MLB, PGA and — perhaps most important to the Baton Rouge market — the SEC.

“You’d be hard pressed to find fans more passionate than folks in SEC country and we couldn’t be more excited to bring our unique sports betting content to Baton Rouge,” said Brian Musburger, founder and CEO of VSiN. “As we continue to expand our distribution footprint across the U.S., we’re thrilled to be able to collaborate with innovative providers like WBRZ, who are ahead of the curve in educating their audience, having recognized the growth in this type of content.”

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