3Play Media And Brightcove Partner On Video Accessibility

3Play Media, a global media accessibility platform, has expanded its partnership with Brightcove’s streaming technology, that allows customers to access and order services – including closed captioning, live captions, audio description and video localization services – from directly within their existing video production workflow.

This new combination of Brightcove and 3Play Media enables brands and businesses to make their video content more accessible to all audiences, using premium technology and professional expertise to assist in achieving international accessibility standards.

“Accessibility is a crucial element in ensuring video content is inclusive and easily consumable by everyone, especially as companies scale to reach wider, diverse audiences,” said David Beck, Brightcove chief strategy and corporate development officer. “As a global leading video technology platform, we made it a priority to provide our customers with the tools to ensure their video content is accessible. Partnering with premium accessibility platform 3Play Media will provide our customers with an easier, in-platform option to assist with their inclusion efforts and regional legal requirements while providing the best video experience for their viewers.”

Companies are prioritizing accessibility as more brands voluntarily commit to increasing the reach of their content while developing better, more accessible experiences for all their audiences. Furthermore, legal compliance is another factor motivating brands and businesses as they incorporate accessibility features into their catalogs of content and as they publish new content.

“For customers,” Brightcove says, “this reseller partnership simplifies video accessibility. By integrating directly with Brightcove customers’ existing workflow, 3Play Media brings accessibility to the content production process — the new workflow simplifies the process so it is seamless for video services and marketing teams.”

Josh Miller, Co-CEO, 3Play Media, said: “Brightcove and 3Play Media have a long history together, but with this new facet of our partnership, we aim to be at the forefront of video accessibility, simplifying and making more efficient the steps companies need to take to ensure their content is accessible and comprehensible for all audiences. 3Play Media’s core services are now available directly from the Brightcove platform, seamlessly integrating into the existing user experience. Our partnership increases the value of video investments by increasing search engine optimization, brand recall, viewer engagement, focus and comprehension.”