Broadpeak Cancels In-Person Participation At IBC
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay TV operators worldwide, announced today that the company “has taken the tough decision” to withdraw its in-person participation at IBC 2021 following announcements from the Dutch government imposing a partial lockdown in Amsterdam and from the IBC to move forward with the event.
“As eager as we are to meet with industry partners and customers in person, our decision to cancel participation at IBC 2021 was guided by making the safest choice for everyone involved,” said Jacques Le Mancq, Broadpeak CEO. “We are concerned about the daily increase of COVID-19 cases throughout Europe, and despite the measures taken by the IBC, we consider that a large international tradeshow in Amsterdam doesn’t feel safe enough right now. We look forward to meeting everyone face to face soon when circumstances are better.”
In lieu of attending IBC, Broadpeak said it will pursue meeting with customers and partners in smaller settings. Additionally, Broadpeak plans to showcase its latest technology advancements via a variety of digital platforms.