Futuri Launches POST For TV To Boost Audio Reach Of Newscasts

Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of a version of its POST podcasting system specifically designed for the needs of television broadcasters.

The new version of POST, which has been used by radio broadcasters for years to grow their podcasting and on-demand audience and revenue, is a turnkey service designed to “empower” television broadcasters with industry-specific tools to expand their newscasts’ audio reach.

The POST for TV system lets broadcasters create, publish, analyze and monetize both broadcast on-demand and original podcast series from the same platform. The broadcast-specific features work like this:

• Audio: POST ingests and automatically edits newscast audio for optimum fidelity.
• Commercials: Commercials are replaced with programmatic ad markers.
• Visuals: Pre-set brand images, titles and descriptions are paired with individual episodes.
• Automatic publishing: POST then publishes blocks or full newscasts to audio platforms immediately, or at times pre-set by the user, to multiple on-demand platforms immediately.

Stations using POST also can opt-in to the Futuri Ad Network, which helps expand revenue opportunities by offering a variety of turnkey monetization options. POST’s technology is patented; Futuri recently added POST patents in Australia and Spain to its extensive IP portfolio, including patents in the U.S., Canada and other countries.

“Today’s audiences don’t think of media brands only in terms of ‘TV’ or ‘radio’. Quality content, be it video or audio, is what gets consumers engaged,” said Futuri CEO Daniel Anstandig. “The way we’ve customized the POST podcasting system for the unique needs of television broadcasters will help them quickly capture the audience and revenue opportunities that the explosive growth of audio has created.”