GlobalM Appoints Bubble Agency As International Partner

GlobalM, a software-defined video network provider, has appointed Bubble Agency, a global PR, marketing and events specialist for the media and entertainment technology sector, as its agency partner.

Based in Geneva, Switzerland, GlobalM is dedicated to providing IP delivery services to broadcasters, content owners and operators. The patented GlobalM solution orchestrates cloud resources for video transport services, integrating cloud computing into broadcast workflows. The software-defined video network scales to real-time demand, “without losing the quality of a single stream,” it says.

Following an initial six-month project, Bubble Agency will work with GlobalM to provide PR support; including an industry-specific thought leadership initiative, awards program and media relationship management. The agency’s dedicated marketing team will plan and deliver campaigns tailored to both technical and commercial targets within news, sports and entertainment organizations.

Paul Calleja, GlobalM CEO and chief technology officer, says: “GlobalM allows users to seamlessly engage with cloud systems, adapting broadcast-IP technology to suit their requirements across a wide variety of use cases. It is therefore crucial for us to partner with an agency that not only has expertise in our sector, but also has a high-level of technical understanding to convey the benefits of our solution. Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”

Sadie Groom, Bubble Agency CEO, adds: “We are delighted to continue our partnership with GlobalM, an unquestionable innovator in video content delivery. Our team has the knowledge and expertise to raise GlobalM’s profile in the media and broadcast sector. Bubble Agency’s continuous growth in this space, working with clients such as EMG, Ateme, Ross Video, Signiant and X2X, further demonstrates our commitment to business transformation and client recognition.”

GlobalM can be used with any SRT, RIST or RTMP compliant encoder or decoder, as well as with the integrated SRT mobile app for iOS and Android. Its new enhanced cloud media processing (transcoding / remultiplexing) capabilities, offer complete cloud-based workflows for media contribution, distribution and remote production.