Grass Valley Adds Mark Gardner As EMEA Sales VP

Mark Gardner

Grass Valley, a live production solutions provider, has appointed Mark Gardner vice president of sales for the Europe, Middle East and Africa (EMEA) region. With a career spanning more than 25 years in the media industry, he offers experience and a track record of “managing high-performance teams regionally and globally and implementing new direct and indirect sales initiatives across an array of technology solutions and market segments.”

In his new role, Gardner will drive growth across the EMEA region, working closely with the company’s executive leadership team to help clients harness “the benefits of agile hardware and software solutions to increase their revenues and drive significant operational efficiencies.”

Grass Valley CEO Tim Banks said: “Following the completion of our business transformation, Grass Valley is now shifting into growth and investment mode. Mark brings an impressive balance of technology knowledge and commercial acumen, an extensive network, excellent management skills and he’s a great cultural fit for the new GV. His deep understanding of the media industry, combined with his passion for technology and customer success, make him the ideal leader to drive our growth strategy in the region.”

Gardner has held various roles, from engineering positions to product management and sales leadership, working with companies including Vistek, Pro-Bel, Snell, SAM, Grass Valley and, more recently, Ross Video.