IBC: Looper Insights Launches Looper Boost To Elevate Entertainment Analytics

Looper Insights, an end-to-end media and entertainment SaaS analytics solution, is set to launch its feature, Looper Boost, at this year’s IBC (Sept. 15-18, RAI Amsterdam, Stand 5.A60).

Looper Boost is tailored to meet the growing demands of the dynamic VoD Streamers and Broadcasters’ merchandising landscape. The new feature provides digital marketers with an immersive interface that reflects the devices they target including mobile, web, smart TV, set-top boxes, streaming devices and games consoles. This dynamic interface in Looper Boost showcases past, present, and future merchandising efforts, allowing marketers to gain a comprehensive understanding of their content’s performance and impact.

The company says Looper Boost “provides streaming services and broadcasters with a visual solution for collaboration on planning merchandising strategies for New Release titles, ensuring compliance of campaigns and full tracking of merchandising performance versus their competitors using Media Placement Value (MPV). MPV provides marketers with a deeper understanding of the true value of content placements across the whole product lifecycle, encompassing buying, renting, subscribing, and advertising VOD.”

Lucas Bertrand, Looper Insights CEO and co-founder, says: “Thriving in today’s competitive market demands not only innovative strategies but also the tools to make well-informed decisions. Looper Boost is not just a feature; it’s a strategic advantage for digital marketers. With Looper Boost, marketers can harness the power of data-driven insights to make informed decisions, enhance their marketing efforts, and ultimately drive success in the digital age.”

Looper Insights will be demonstrating the platform on its stand. Visitors can book a meeting here.
Looper Boost will be unveiled to IBC attendees at 14:30 on Sunday, on Stage 2 (Stand 5H.75).