IBC: Operative To Debut AOS Cloud-Based Advertising Order And Revenue Management Platform

Operative will return to IBC this year, debuting the fully cloud-based AOS, providing publishers with a scalable, flexible order management solution. AOS helps media networks maximise their growing and evolving ad sales businesses with a modern approach that delivers automated and unified ad sales, according to a company press release.

“Publishers have an incredibly complex revenue operation, which includes products across CTV, linear TV, video, and display across different properties, partners and channels,” the release said. “Providing the highly targeted proposals that advertisers require and optimising delivery requires the advanced computing capabilities of a cloud solution.”

AOS, as described in the release, is “the only advertising revenue management solution that is designed to fit into a publisher’s current operations to unify, streamline and scale without requiring publishers to rip out what they have.” Publishers get the benefit of the cloud while maintaining the foundational elements of their current workflow, the company noted.

“As advertisers put further demands on publishers, including identity-based advertising, campaign delivery using new and multi-currencies as well as new ad formats, the complexity of advertising revenue and content management will only increase,” Operative said in the release. “AOS and the Operative product suite are built to future-proof a publisher’s business, making it easy to expand and evolve to meet advertiser needs and maximize revenue.”

Ben Tatta, Chief Commercial Officer at Operative, will share an enlightening presentation, Saturday September 16^th at 2:45 pm at the Innovation Stage, Hall 3. He’ll show how media companies can improve revenue, sales and operations processes with modern cloud-based technology.