IBC: Quickplay To Power Allen Media Group’s Streaming Strategy

Allen Media Group and Quickplay today unveiled an agreement that paves the way for Allen Media Group’s direct-to-consumer (DTC) products to “unlock the next phase of exponential growth in streaming, using Quickplay’s cloud-native over-the-top (OTT) platform.”

In an announcement at the Devoncroft Summit in advance of IBC 2022, the two companies said that the flexibility, agility and scalability of the Google Cloud-powered platform would accelerate Allen Media Group’s DTC strategy more efficiently to create streaming opportunities around existing Allen Media Group properties, and would serve as a catalyst for growth for new opportunities in the United States and globally.

Allen Media Group owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and 12 24-hour HD television networks. Allen Media Group also owns the streaming platforms HBCU Go, Sports.tv, TheGrio, The Weather Channel streaming app and Local Now.

Using the Quickplay platform running on Google Cloud, Allen Media Group will accelerate engagement and monetization across the portfolio of streaming platforms named above.

“Allen Media Group’s direct-to-consumer strategy is to create exceptional product experiences powered by world class content for users worldwide,” said Byron Allen, founder/chairman/CEO of Allen Media Group. “Global audiences, along with our streaming platforms and partners, demand excellent product and content experiences. Partnering with Quickplay’s platform powered by Google Cloud will accelerate our mission of achieving the highest level of product excellence.”

“Allen Media Group’s commitment to serving all audiences requires an OTT platform that enables rapid iteration of new opportunities and seamless management of content, user experiences, and advertising,” said Paul Pastor, chief business officer and co-founder of Quickplay. “Using the Quickplay platform, Allen Media Group can achieve rapid time to market for new services and can create new features almost instantaneously to optimize viewer satisfaction, retention, and monetization.”

Quickplay will be exhibiting with strategic partners at IBC 2022 (RAI, Amsterdam, Sept. 9-12).