NAB Show: LiveU Launches Cloud IP Live Video Production Service That Natively Supports LRT

LiveU, an IP video company, has introduced a fully cloud-native IP live video production service, LiveU Studio, which it says is the first to natively support LRT (LiveU Reliable Transport). LiveU Studio is a fully scalable, SaaS solution, making it easy to create and distribute more live content across a myriad of digital media channels. LiveU Studio supports multiple IP video protocols and provides live switching, audio mixing, graphics, remote guest management, and one-click distribution to up to 30 different, simultaneous digital destinations.

The company says the solution “signifies a world-first approach to live production, leveraging the high quality, low latency LRT protocol across the entire workflow – from contribution and production to distribution.

“LiveU Studio gives content creators a competitive advantage by meeting the growing demand for high-quality and engaging live content, while optimizing their existing resources.” They can simply create, edit and distribute shows from their browser anywhere via the intuitive web interface, and generate multiple revenue streams. Live feeds from the field, used for primary content, can be used to create engaging secondary content “in a cost-effective, agile manner.” Residing in the cloud, the service enables teams to work collaboratively on simultaneous projects worldwide, scaling up their capabilities to deliver more content while paying only for what they need.

One of the first Studio customers, Jeffery Zotz, chief engineer, KAUZ Wichita Falls, Texas, a CBS affiliate, said: “Studio takes the LiveU workflow to the next level. It simplifies getting more content for on-air/livestream to cover big events or breaking news.”

LiveU Studio is built on the foundation of the easylive.io platform, acquired by LiveU in 2022. Customers can stream from any LiveU device directly into the LiveU Studio without the need for a dedicated decoder. Other protocols and contribution encoders are also supported by LiveU Studio.

Philippe Laurent, LiveU VP product, production services, (previously CEO/co-founder of easylive.io), said: “Audiences are becoming increasingly fragmented with more choices of what to watch, where to watch and when to watch. Engaging sports fans with secondary content is critical for securing sponsorship deals and other monetization opportunities, especially for tier 2/3 sports teams and leagues. Expanding viewership with impactful branded content is important for other use cases too, such as pop-up channels. With our solution, customers can do more for less effort, time and cost, leveraging their existing field deployments. They can be up and running easily from day one, having complete versatility.”

Gideon Gilboa, LiveU chief product officer, added: “The LiveU EcoSystem was already supporting integration with cloud production workflows from third parties. Now with LiveU Studio, our EcoSystem also supports cloud production capabilities natively.”

Laurent summarized: “There is so much in LiveU Studio, which is designed to make live production simple. For example, remote contributors can be brought in, in high quality, using their own devices without them needing to download an app. Once the content is ready, distribution has never been easier.”

Part of the LiveU EcoSystem, LiveU Studio will be showcased at the NAB Show (April 16-19 at the Las Vegas Convention Center) in Booth N3058). To schedule a meeting, click here.