NAB Show: Operative To Debut Adeline, New AI Platform For Media Companies

At the NAB Show in Las Vegas (April 14-17), Operative will announce Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work. Adeline is integrated directly into Operative products, designed specifically to drive productivity across the entire ad management workflow. Adeline is initially launching as a private beta with GenAI capabilities that deliver a conversational assistant to help users maximize their efficiency and use of the platform, and an automated plan and proposal generator to speed sales workflows and better manage yield.

Among its features:

• Maximizing Efficiency: Adeline provides GPT-enabled assistant that deeply understands Operative’s technology and a client’s unique instances. Using chat to access data, product catalog and processes, users can ask questions to quickly and easily navigate the platform and improve workflow. Adeline also provides business intelligence and can be used as an analytics tool to help users quickly get information and data-driven answers about everything from deal status, product pricing, inventory availability and more.
• Speeding Sales: Adeline can instantaneously build infinitely optimized plans and proposals. The user simply describes the details of the RFP, and Adeline delivers a detailed optimized campaign plan that adheres to all requirements and follows the pricing and product availability in the system. Adeline will also be able to identify and select inventory when creating a plan, maximizing yield. What used to take hours and days can be accomplished almost instantly

Operative’s Michael Grossi said: “At a time when media companies are faced with unprecedented complexity in their business and operations, Operative is leveraging the power of AI to dramatically streamline processes and improve business intelligence. Adeline is a major step forward, helping media companies optimize inventory and accelerate work, while empowering employees with assistive, conversational AI, and only represents the first step in our development of AI enabled technology for media companies.”

Operative’s new AI platform “provides media companies with a number of benefits across their organization, sellers and agents are empowered to work smarter, faster, and with more impact, and is only the beginning of Operative’s planned investment in AI capabilities across their product suite. Sales teams can sell faster and be more responsive to buyers, creating proposals quickly and easily while automating tasks. Operations teams accelerate the speed of work with generative and predictive intelligence. They can also supercharge campaigns and customer data with predictive analytics that deliver impactful outcomes for advertisers,” the company said.