NBC Sports Next’s SportsEngine Expands Partnership With Pixellot To Offer Free Live AI-Automated Streaming Technology To Sports Venues

NBC Sports Next’s SportsEngine and Pixellot today announced the next phase of their partnership, which will offer enhanced livestreaming opportunities for sporting venues across North America at no cost.

The new collaboration between SportsEngine, a provider of youth and amateur sports technology, and Pixellot’s AI-automated sports video and data solutions, “aims to transform the sports streaming experience via Pixellot’s AI-automated sports cameras and the newly launched SportsEngine Play, a first-of-its-kind subscription streaming service for capturing and viewing live and on-demand video of youth and amateur sporting events, and more,” the company says.

With this opportunity, sports venues – big and small – which number in the thousands across North America, are offered a free streaming solution with Pixellot’s AI-automated cameras, “significantly reducing financial barriers and enhancing streaming capabilities for facilities of all sizes. The partnership ensures an easy, integrated setup for quick streaming and high-quality production, delivering professional and immersive coverage of every game. Additionally, venues can provide assurance to athletes and their families that they never have to miss their most important moments of competition.”

SportsEngine Play not only delivers live and on-demand streaming of youth and amateur sporting events anytime, anywhere and on a variety of devices, the service offers video editing tools, so teams can capture magical game moments and athletes can create their own highlight reels to keep and share.

SportsEngine Play is also building what it calls the industry’s most comprehensive collection of player development and training content, including exclusive instructional videos from more than a dozen world-class athletes, including Olympic icons Michael Phelps, Shaun White and Kerri Walsh Jennings, NFL stars Larry Fitzgerald and Justin Jefferson, tennis great Maria Sharapova, and more.

“In addition, the service continues to build its selection of elite amateur sports competitions, such as its recent live stream of the 2024 All-American Bowl, with more content being added to the platform every day.”

“Expanding our partnership with Pixellot is a pivotal step in our mission to elevate the streaming of youth and amateur sports” said Brett MacKinnon, NBC Sports Next SVP-GM, youth & recreational sports. “By integrating Pixellot’s state-of-the-art camera technology with our SportsEngine Play streaming platform, we’re setting new standards in sports broadcasting, making it easier and more affordable for venues to not only share their sporting events with a wider audience but also benefit from a new revenue stream.”

Pixellot says that with the growing demand for high-quality sports content, its AI-cameras “offer automated live coverage of every game, capturing every angle of the court, field or ice and following the flow of play with precision. The video is seamlessly integrated with the SportsEngine Play streaming solution to provide unparalleled access to sports venue games.”

Pixellot provides AI-automated sports cameras and analytics software to more than 10,000 high schools in the United States, which represents more than 1 million games streamed across every major sport each year.

David Shapiro, Pixellot president North America, says: “We’re delighted to strengthen our partnership with SportsEngine, bringing revolutionary AI-automated video technology to a broader audience. This collaboration underscores our commitment to enhancing sports streaming experience at all levels, making professional-quality live broadcasts accessible to amateur and youth sports venues free of charge.”

Pixellot and NBC Sports Next are set to highlight this collaboration in an upcoming webinar hosted by the US Indoor Sports Association on Feb. 20 at 2 p.m. ET. Those interested are invited to register here.