Roxen Partnering With Washington Post On Arc XP

Washington Post’s Arc XP publication system gains its first client in Scandinavia — Norwegian Mentor Medier. The business partner is Swedish Roxen, which has integrated its print module with Arc.

Arc XP is used by some of the largest media houses in the world, including Washington Post itself. Norwegian Mentor Medier is its first client in Scandinavia.

Matt Monahan, VP of products at Arc XP, and Per Östlund, CEO of Roxen, have previously partnered on major projects, including at Grupo Nación in Costa Rica.

“Roxen is a very user-friendly system, and they see print as a channel among others which agrees very well with the logic of Arc XP. When a user in Arc finishes a text, they choose a channel, like web, social media, or print. Roxen fits very well in that story,” Monahan says.

Östlund adds: “Partnering with a full-service supplier such as Arc has enabled us to focus our own development efforts on a drop-in module to allow Arc users to also produce print without lowering their high standards of quality and efficiency.”

At Mentor Medier, the switch to Arc and Roxen signalled a new approach for the editorial staff, with a focus realignment from print to the web as the primary channel.

BRAND CONNECTIONS

According to Ole-Jacob Mosvold, technology and digitalization director at Mentor Medier, Arc XP was the obvious choice for a corporate group with many publications and channels. “For our print production, Arc recommended Roxen, and we’ve not regretted our choice. We are very satisfied with their teamwork and the solution is impressive,” he says.

At Vårt land, Mentor Medier’s largest daily newspaper, the switch to a new system has changed the editorial staff’s whole approach, streamlined recruitment and contributed to a reduction in production cost without any compromises on either design or content.

The founders of Roxen made their mark in Internet history by creating one of the world’s first web pages early 1993 — the very first web page in Sweden — and the Roxen WebServer, which is still licensed as open source under GPL.

Today Roxen develops web-based tools for editorial production. Tools that take the cost and complexity out of the editorial process, allowing customers to make more money creating and managing relevant and engaging content.

Customers include Shaw Media Corp., Schibsted, Grupo Nación, NHST, Mentor Medier, Mitt-i, Transcontinental Media, Publimetro, Colorado Community Media. In addition to its headquarters in Sweden, Roxen has regional offices in the United States, Mexico and The Netherlands.


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