Screen Engine/ASI Adds Steve Ridge As EVP

Data acquisition and analytics company Screen Engine/ASI (SE/ASI) has named Steve Ridge EVP of its recently formed television news group. He will lead the group, reporting directly to SE/ASI President Bob Levin.

Ridge most recently was chief operating officer and head of local media at Magid, which he joined in 1983 to run its consulting service. Ridge started his career as a TV news reporter, holding various on- and off-air TV news positions including producer, anchor and news director before being recruited by Magid.

The SE/ASI Television News Group provides both national and local TV news operations with research-based insights to help them reach and retain viewers. It relies on a variety of methodologies and tools to get results from research projects including market landscape and brand studies, talent and promo research, content dial-testing with focus groups as well as digital/mobile usability studies.

Kevin Goetz, CEO and founder of SE/ASI, said: “Steve has a lifetime of exceptional experience in every facet of news operations. When we started discussing both the status as well as the future of TV news, Steve and I jointly concluded that innovation and fresh thinking is definitely needed. Combining Steve’s expertise with ours presents a potent collaboration of resources which can bring real value to news clients. I envision us revolutionizing news content monetization strategy.”