AccuWeather Debuts Digital Content Program
AccuWeather introduced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners.
This new program provides unique, engaging content to support partners as a top source in providing breaking news and weather content from AccuWeather’s library of interactive severe weather videos and explanations of weather events to proprietary AccuWeather Ready preparedness tools and tips. In return, participating partners share their digital content through AccuWeather’s cross-platform reach.
Leveraging its experience and expertise, AccuWeather has established a breaking news and weather content library including proprietary 360-degree video content. New videos and content are continually added to the library to provide fresh, new content to viewers.
AccuWeather launched the 360-degree extreme weather video series to document weather events including tornadoes, hurricanes and blizzards. These videos give viewers a unique, immersive perspective on weather events that are interesting, engaging, and educational. This advancement not only allows viewers to see the storm up close, but puts them right in the middle of it. As one example, AccuWeather’s Extreme Meteorologist Reed Timmer captured 360-degree video of a level 2 tornado in Wray, Colo. Timmer was able to record the event and quickly gain worldwide attention that has since garnered more than 20 million viral views.
The program also works in conjunction with AccuWeather’s Audience Building Partnership where stations can grow viewership and build ratings, receiving weather alerts, news and updates. Through the Audience Building Partnership, stations can access AccuWeather MinuteCast, patented minute-by-minute precipitation forecasts localized to each street address or GPS location worldwide — available exclusively to Audience Building Partners.
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