DMAS 1 (NEW YORK) & 4 (PHILADELPHIA)

Adviser Hired To Launch NY, Philly Stations

Dave Ward says he will "focus on branding, marketing, social media, launch and sustained promotion ... amongst many other assignments" for PMCM's KVNV New York and KJWP Philadelphia that were moved from Nevada and Wyoming. Both will be Me-TV affils.

PMCM TV LLC, the owner of the new full-power TV stations in New York and Philadelphia, have hired a “senior management adviser” to help get the stations off the ground as affiliates of Me-TV this spring, according to that adviser.

In an email, Dave Ward said he will “focus on branding, marketing, social media, launch and sustained promotion … amongst many other assignments” for KVNV New York and KJWP Philadelphia.

Ward said no decision has been made on a permanent manager or managers for the stations. He said he will be “on site” starting Feb. 17.

Taking advantage of a law that says broadcasters may move VHF stations from one state to another if the second state does not have a VHF station, PMCM bought VHF stations in Nevada and Wyoming in 2009 and moved them to Middletown, N.J., and Wilmington, Del. Middletown is in the New York market; Wilmington, in the Philadelphia market.

Ward said he will work closely PMCM’s Bob McAllan and Lee Leddy in launching the stations.

The affiliation with Weigel Broadcasting’s Me-TV was announced Jan. 24.

BRAND CONNECTIONS

Ward has been in broadcasting for 30 year as a programming, promotion and marketing executive. From May 2007 to June 2013, he was SVP of programming and marketing for the Bonten Media Group. He held the same title with Emmis Television from May 2000 to April 2006. In between Emmis and Bonten, he had a one-year stint as SVP of The Daily Buzz, the syndicated morning show.


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