Allbritton Selects Matrix For CRM, Sales Analytics

Allbritton Communications has chosen media sales management provider Matrix Solutions to supply it with Web-based CRM and sales analytics software. Allbritton Communications has eight TV stations that serve markets in Alabama, Arkansas, Oklahoma, Pennsylvania, South Carolina and Virginia, in addition to its flagship, ABC affiliate WJLA Washington.

“We are very eager to utilize Matrix in our sales organization,” said James Killen, corporate vice president of sales at Allbritton. “While reporting and analytics have been their bread and butter, providing accurate and reliable knowledge into advertising sales across our organization is a “must” in today’s diverse and competitive industry and nobody does it better than Matrix.”

Matrix software offers sales organizations information features including:

• Views tailored to role
• Sales history and trends
• How you’re pacing
• Accurate and efficient forecasting for multi-channels and platforms
• Track deals and activities
• Mobility—stay connected and productive at all times