The Raycom syndicated strip, now in its third season is looking to expand beyond Raycom’s 47 stations in 36 markets.
‘America Now’ Making Ratings Gains
Raycom Media and ITV Studio’s first-run newsmagazine America Now, co-hosted by Leeza Gibbons and Bill Rancic, is seeing its ratings perk up. In January, it was up 16% over a year earlier to a 1.4 rating, based on Nielsen metered-market data not counting double runs.
“This season, it started out averaging a 1.3 but it has grown the past few weeks to a 1.4,” says Billy McDowell, Raycom’s VP of research. “We want to be a company that creates programs for ourselves. So, this is exciting for us.”
Based on all telecasts, including secondary runs, America Now had a 0.9 rating — flat to last year — and a 3 share for Feb. 25-March 7.
Trifecta Entertainment is actively selling the show for fall 2013 to stations beyond Raycom’s 47 stations in 36 markets. Trifecta is expected to soon announce a bump in distribution.
America Now is in its third season and its second as a Monday-to-Friday strip. It’s a lifestyle show where Gibbons, Rancic and guest experts share advice on improving viewers’ lives with segments on health and finding bargains. Many segments on the show are compiled from Raycom’s local newscasts.
Comments (2)
Melinda Santana-Carey says:
March 9, 2013 at 7:52 pm
Wow, it’s up a whopping one-tenth of a ratings point! I’m sorry, I can’t get too excited over a 1.4 rating. They have a long way to go to knock off ET or WHEEL OF FORTUNE.
Melinda Santana-Carey says:
March 9, 2013 at 8:03 pm
Actually, I retract that last statement. If this show is getting a 1.4 with the line up that it currently has, it could be a contender. Here’s the line up they are reporting:
Albany, Georgia WALB .1 11:00-11:30 AM
Albany, Georgia WALB .2 10:00-10:30 AM
Augusta, Georgia WFXG 12:00-12:30 PM, 11:30 PM-12:00 AM
Baton Rouge, Louisiana WAFB 9:00-10:00 AM
Baton Rouge, Louisiana WBXH 4:00-5:00 PM
Biloxi, Mississippi WLOX 3:00-4:00 PM
Biloxi, Mississippi WLOX .2 9:30-10:00 AM
Birmingham, Alabama WBRC 1:00-1:30 PM, 10:35-11:05 PM
Cape Girardeau, Missouri KFVS 3:00-4:00 PM
Cape Girardeau, Missouri WQWQ 11:30-12:30 AM
Charleston, South Carolina WCSC .1 10:00-11:00 AM
Charleston, South Carolina WCSC .2 1:00-2:00 PM
Charlotte, North Carolina WBTV 9:00-10:00 AM
Cincinnati, Ohio WXIX 12:00-1:00 PM
Cleveland, Ohio WOIO 9:00-10:00 AM
Columbia, South Carolina WIS 2:00-3:00 PM
Columbus, Georgia WTVM 10:00-11:00 AM
Columbus, Georgia WXTX 7:30-8:00 PM, 11:05-11:35 PM
Dallas, Texas KTXD 2:00-3:00 AM
Dothan, Alabama WDFX 1:30-2:00 PM, 9:30-10:00 PM
Evansville, Indiana WFIE 1:30-2:00 PM, 2:30-3:00 PM
Fort Wayne, Indiana WISE .2 9:00-10:00 AM
Hattiesburg, Mississippi WDAM 11:00 AM-12:00 PM
Honolulu, Hawaii KGMB 3:00-4:00 PM
Huntsville, Alabama WAFF 11:30-12:00 AM, 3:00-3:30 PM
Jackson, Mississippi WLBT 2:00-3:00 PM
Jonesboro, Arkansas KAIT 4:00-5:00 PM
Knoxville, Tennessee WTNZ 9:00-10:00 AM
Lake Charles, Louisiana KPLC 3:00-4:00 PM
Louisville, Kentucky WAVE 11:30-12:00 PM, 2:00-2:30 PM
Lubbock, Texas KCBD 3:00-4:00 PM
Lufkin, Texas KTRE 2:00-3:00 PM
Macon, Georgia WPGA 7:00-8:00 PM
Memphis, Tennessee WMC 11:00-12:00 PM
Montgomery, Alabama WSFA 3:00-4:00 PM
Myrtle Beach, South Carolina WMBF 11:00 AM-12:00 PM
Orlando, Florida WRDQ 6:30-7:00 AM
Ottumwa, Iowa KYOU 2:00-3:00 PM
Panama City, Florida WPGX 8:00-8:30 AM, 9:30-10:00 PM
Portland, Oregon KPDX 9:00-9:30 AM
Richmond, Virginia WUPV 7:00-8:00 AM
Richmond, Virginia WWBT 12:30-1:00 PM, 2:05-2:35 AM
Salt Lake City, Utah KMYU 10:00-11:00 AM
San Antonio, Texas KCWX 3:00-4:00 PM
Savannah, Georgia WTOC 4:30-5:00 PM, 7:00-7:30 PM
Shreveport, Louisiana KSLA 4:00-5:00 PM
Toledo, Ohio WTOL 10:00-11:00 AM
Toledo, Ohio WUPW 11:00-11:30 PM
Tucson, Arizona KOLD 9:00-10:00 AM, 1:00-1:30 AM
Tyler, Texas KLTV 2:00-3:00 PM
West Palm Beach, Florida WFLX 1:00-2:00 PM
Wilmington, North Carolina WECT 2:00-3:00 PM
Wilmington, North Carolina WSFX 1:00-2:00 PM