Bounce TV Adds Affil, Advertisers, Viewers

E.W. Scripps-owned Fox affiliate WSYM Lansing, Mich. (DMA 114), is now offering the African-American multicast network Bounce TV on a subchannel. Its addition drives the network past 90% of African American television households and 73% of U.S. TV HHs.

National upfront advertisers have more than doubled in the past year, with the network now boasting a roster of 35 blue-chip general market sponsors across multiple categories.

Primetime viewership is up 61% in households, +51% in adults 18-49 and +54% in adults 25-54 September to-date vs. Sept. ’13 while quarterly primetime viewership has risen by 44% in households, +14% in adults 18-49 and +18% in adults 25-54 in the third quarter to date vs. 3Q 2013. 

The acquisition of a package of demo-targeted motion pictures in a new film licensing agreement with Warner Bros. Domestic Television Distribution (WBDTD), including:  Greased Lightning starring Richard Pryor, the classic Bill Cosby-Sidney Poitier pairings Uptown Saturday Night and Let’s Do It Again; Wesley Snipes starring in Boiling Point and One Night Stand; Rumble in the Bronx starring Jackie Chan; Cuba Gooding, Jr. in Judgment Night; Prince’s follow-up to Purple Rain, Graffiti Bridge and more.

Production on the new Bounce TV original series Mann & Wife will begin in November. Husband and wife team David Mann (Madea’s Big Happy Family) and Tamela Mann (Sparkle), stars of the hit Tyler Perry sitcom Meet The Browns, reunite for this new sitcom, to debut in 2015.

The season two premiere of the Bounce TV original series Family Time will be Tues., Oct. 14, at 10 p.m. while the season three premiere of Off The Chain will be Wednesday, Nov. 12, at 10 p.m. (All times Eastern.)

“We’re accelerating plans on all fronts thanks to our dedicated affiliate partners, our supportive sponsors and our loyal-and-growing audience,” said Jonathan Katz, Bounce TV’s COO.