Bounce TV Powers Ratings On WVUE

Bounce TV, the new broadcast TV network for African Americans, has generated “impressive local viewership” since its launch in November on WVUE New Orleans (DMA 52), according to the Fox affiliate, which is airing Bounce TV on its ch. 8.2. “After just two months on the air, Bounce TV has higher ratings than numerous well-established national cable networks and is competing strongly with several local broadcast outlets,” WVUE says.

“As a local station competing in a rapidly-expanding, multi-channel universe, our challenge is to find engaging ways to reach new viewers. Bounce TV has cracked that code for us,” Joe Cook, WVUE president-GM, said in a statement.

“In an amazingly-short time, Bounce TV has established itself as destination viewing for the people of New Orleans,” Cook continued. “The ratings clearly show consumers have found and love Bounce TV as we’ve tied or beaten long-established local TV stations in total day …. 

In December 2011, WVUE said Bounce TV posted a 0.4 total day local market rating which is even with HLN (0.4) and better than such established cable networks as TV One (0.2), Oxygen (0.2), BBC America (0.2) and CNBC (0.1).

During the first week of January, Bounce TV saw total day growth and delivered the same average rating (0.5) as Comedy Central, CNN and MSNBC, nearly as many viewers as Lifetime, HGTV, The Food Network and ABC Family and more than double those of Oxygen (0.2). And, the station adds, among networks targeting African-Americans, Bounce TV total day ratings were 66% higher than TV One (0.3).