DHX Media Adopts Avid Everywhere MAM

DHX Media Ltd., a creator, producer and broadcaster of family entertainment, headquartered in Canada, has adopted Avid Everywhere and will implement a fully integrated media asset management system powered by the Avid MediaCentral Platform.

Avid Interplay | MAM, part of the platform’s Media Suite, “will give DHX a highly scalable and flexible media management solution to help the company increase productivity, streamline its production processes and expand its business globally,” according to Avid.

DHX owns a large independent library of children’s programming, including some of the best loved and most watched children’s shows in the world, such as Caillou, Teletubbies, Yo Gabba Gabba!, Inspector Gadget, Degrassi and more. DHX also owns Family Channel, the most viewed children’s television channel in Canada, as well as Disney Junior and Disney XD in Canada.

Over the last eight years, DHX has built a massive library of programming through rights acquisitions and by creating original content. With more than 11,000 archived half-hours, including multiple languages and versions of each, media management was a major challenge for DHX before the Avid implementation.

“The Avid MediaCentral Platform provides us with a simple and hassle-free way to manage media across our entire network,” said Matthew Haliniak, VP of distribution operations at DHX. “We anticipate that Interplay | MAM will enable us to accelerate our entire production workflow, maximize our business opportunities, and deliver content to our audience in entirely new ways.”

Previously, DHX team members searched through network folder structures to locate media, which was time-consuming and lacked efficiency.

Interplay | MAM will integrate the company’s media storage, transcoding, and distribution processes, making their workflow much more streamlined and efficient.

DHX’s business activities include adding new content to its library and finding new distribution partners. Interplay | MAM is easily scalable, which will enable DHX to continue to add assets into the system seamlessly to help facilitate future growth and expansion.

“In today’s media production environment, companies like DHX need powerful and efficient ways to manage a rapidly growing volume of media assets,” said Jennifer Smith, SVP and chief marketing officer at Avid. “By embracing Avid Everywhere, DHX will now have the leading-edge media management workflow it needs to achieve maximum efficiency as the company continues to expand its business.”

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