Dish Network Renews ComScore Contract

ComScore today announced a new long-term agreement with Dish Network to renew its integration of Dish’s TV viewing information with comScore’s TV measurement service.

Dish has been a partner of comScore (formerly Rentrak) for nearly 10 years, and was Rentrak’s first data partner with a national footprint. ComScore provides Dish with an internal system to make programming, marketing and advertising decisions, including measuring addressable campaigns. 

“Dish is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” said comScore’s CEO Serge Matta. “With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns.”

“ComScore and Dish have been pioneers for years, leading the industry with accurate viewership measurement,” said Adam Gaynor , VP of Dish media sales and analytics. “This renewal signals our commitment to serving our customers and the industry’s desire for reliable measurement.”